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Keywords: Management
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Journal Articles
Marketing Intelligence & Planning (2016) 34 (2): 188–202.
Published: 04 April 2016
...Vanessa Ratten and Nnamdi Madichie; Timothy Marjoribanks; Karen Farquharson Purpose – The purpose of this paper is to contribute to the debate around conceptualising competence in sport organisations by analysing club leadership and management in the Australian Football League (AFL) at a time...
Journal Articles
Marketing Intelligence & Planning (2016) 34 (2): 223–235.
Published: 04 April 2016
... and legal issues. Findings – The loophole that exists in the Employment Rights Act (1996) allows clubs to instantly dismiss a manager and consequently not see out their notice period as agreed in their contract or the statutory notice period. Whilst legally clubs are at will to act in this manner...
Journal Articles
Marketing Intelligence & Planning (2015) 33 (7): 966–971.
Published: 05 October 2015
...Noel Dennis Purpose – The purpose of this paper is to provide a viewpoint about how the jazz metaphor can be applied to marketing/management education, in light of the article by Holbrook (2015). Design/methodology/approach – This commentary examines the jazz metaphor from the author’s...
Journal Articles
Marketing Intelligence & Planning (2002) 20 (6): 378–385.
Published: 01 November 2002
...Michael W. Starkey; David Williams; Merlin Stone First, this paper explores the many varied, and often confusing, definitions of relationship marketing, customer relationship management (CRM) and customer management (CM). Then it reports the results of a survey that examined the CM performance...
Journal Articles
Marketing Intelligence & Planning (2002) 20 (3): 134–148.
Published: 01 June 2002
...Stephen Brown According to John Grant’s New Marketing Manifesto, contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature...
Journal Articles
Marketing Intelligence & Planning (2001) 19 (6): 425–431.
Published: 01 November 2001
...Joep P. Cornelissen; Andrew R. Lock Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues...
Journal Articles
Marketing Intelligence & Planning (2001) 19 (3): 200–208.
Published: 01 June 2001
...Sui Pheng Low This paper suggests that ancient Chinese business principles introduced by Tao Zhugong during the eastern Zhou dynasty (770‐221 BC) are still relevant for modern‐day business and management practices at the individual, company and country level. The 24 business principles extracted...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (1): 4–12.
Published: 01 January 1993
...D.T. Brownlie The marketing audit is widely accorded an important diagnostic role in the marketing management process. In theory, it should represent the starting‐point for most considered courses of managerial action in marketing. Yet, in practice there is some confusion, not only about...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (1): 20–27.
Published: 01 January 1993
... significant implications for technology management. Finally, analyses the extent to which conventional methods of evaluating technological projects take these implications into account. Subjective evaluation techniques, risk/return analyses as well as portfolio methods are subject to critical appraisal. All...
Journal Articles
Marketing Intelligence & Planning (1988) 6 (4): 17–20.
Published: 01 April 1988
...Martin van Mesdag Based on the new book Think Marketing by the author, to stimulate the thinking of business managers about the fundamental issues before them. It is argued and demonstrated that these fundamental issues are simple and that, unless they are addressed, the business will be plunged...
Journal Articles
Marketing Intelligence & Planning (1988) 6 (1): 10–20.
Published: 01 January 1988
...A.M. McCosh; M. Walsh The management accounting aspects of quality are focused on. The traditional approaches of production and marketing are summarised with questions, such as how these can be combined, what relationship is there between price and quality, how can the various departments concerned...
Journal Articles
Marketing Intelligence & Planning (1988) 6 (1): 32–39.
Published: 01 January 1988
...Rod Davies; Charles Margerison; Dick McCann Effective team management can be the difference between success and failure in business. The article describes the authors' work in various wealth‐producing organisations which led them to produce a new approach to bring about more effective teamwork...
Journal Articles
Marketing Intelligence & Planning (1987) 5 (1): 28–33.
Published: 01 January 1987
...Tom Payton Activities are classified with the aim of helping the non‐specialist analyst (i.e. the manager acting as analyst) to define and describe the objective setting and directed streams of activity which constitute business systems. The aim is to help managers understand better the structure...

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