... memory level and dispersion are regarded as moderating variables and market intelligence response is introduced as a mediator, aiming at clarifying the boundary conditions and mechanism of digital business strategy affecting service innovation performance. Design/methodology/approach A survey...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Market intelligence Marketing strategy Brand reputation Social media Electronic word-of-mouth Conviction Purchase intention and customer loyalty Social media is understood in a broader term and defined...

..., such as sponsorship. Therefore, the purpose of this paper is to provide an analytical framework for market intelligence that enables managers to better predict and forecast costs in today’s ever-changing sport marketing environment. Design/methodology/approach – Given the dynamic and ultra-competitive nature...

...Vanessa Ratten and Nnamdi Madichie; Vanessa Ratten Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing...

... performance items is 0.709 (significance 0.000), indicating reliability for this two-item scale. Reliability measures are provided in Table I . Dr Kevin L. Hammond can be contacted at: khammond@utm.edu © Emerald Group Publishing Limited 2014 Higher education Research methods Market...

... uncovering the meaning of cool is still in its infancy in marketing. This research provides a view of what cool means to consumers in a GCC. © Emerald Group Publishing Limited 2013 Global consumer culture Market intelligence Meaning of cool Middle east Symbolic interactionism Word association...

...Thomas Tan Tsu Wee Many large companies in Asia are turning to market intelligence for input into their strategic management system and decision making. Conventional marketing research is increasingly viewed as being too narrowly focused on tactical and operational issues. It is characterized...

...Conway Lackman; Kenneth Saban; John Lanasa One of the drivers of both strategy and success in the marketplace is the role of market intelligence. Samples a broad cross section of firms regarding their level of MI activity; MI data sources and MI accountability. Regarding MI activity and its value...

...Thomas Tsu Wee Tan; Zafar U. Ahmed In recent years, world growth has slowed and markets have matured or become more protective. It appears that the only way for many companies to grow is at the expense of their competitors. Many large companies in Asia are turning to market intelligence for input...

... making. In this paper, the authors argue that there are 12 issues that need addressing in order to ensure that the information needs of marketers are being satisfied. © MCB UP Limited 1999 Information management Intuition Marketing research Market intelligence Market research Problem...

... which mobilize and co‐ordinate the company′s resources to motivate consumers to buy the company′s products and services. Chief executives Consumers Fast‐moving consumer goods Information Market intelligence Market research Strategic planning In a corps, a large formation of the army, which...

... customers and authors. And the relationship developed with customers provides the foundation for the company′s emerging strategies for customer‐led product design in electronic publishing. BPR Customer orientation Customer profiling Database marketing Electronic publishing Market intelligence MCB...

...Davis Folsom Market intelligence is critical to marketing strategy planning for any business. While considerable study has been made of the intelligence‐gathering practices of large corporations, very little research has been reported focusing on the competitive information activities of small...

.... Consortia may be a solution to the information and intelligence gathering problems of smaller firms. MARKET INTELLIGENCE FOR INTERNATIONAL MARKETS by Keith Fletcher and Colin Wheeler MIP 7,5/6 989 30 Introduction This article analyses the deficiences in existing information flows within firms. In particular...

...David J. Skyrme A case study of the development of a successful market intelligence function is presented. How the principles of marketing intelligence and planning can themselves be applied in this situation is demonstrated. Each element of the marketing process is illustrated by the practice...