... into green consumer behaviour in Indian context by examining the factors that influence their purchase decisions towards green products. © Emerald Group Publishing Limited 2015 India Consumer behaviour Green issues Green marketing Market research Awareness of the destruction of natural...

... Market research Consumer marketing Research interest in branding started way back in the 1960s with tremendous attention from many researchers. Among other branding aspects, brand equity (BE) has been studied extensively (Ambler, 1997 ; Batra. et al., 2000 ; Zeugner-Roth et al...

... of how different firms have used it. Originality/value This paper is an approach to understanding ethnography, not only as a market research methodology, but also as a corporate tool. Market research Ethnography Communication Consumer behaviour Integrated marketing communications...

... of marketing research consultants, 100 firms were asked to provide the publicly available information about the reliability and validity track record of their concept testing services. Findings There are differences between practices for incrementally and radically new concepts. Practitioners prefer...

... on export marketing research in this region would provide more insight into the subject. The records of IGEME (Export Promotion Center of Turkey) were taken as the basis for determining the population frame of the research. It was determined from IGEME's list that 350 Aegean companies were exporting...

...Michael J. Valos; David H.B. Bednall; Bill Callaghan Purpose This paper seeks to investigate the influence of Porter's strategy types on the use of customer relationship management (CRM) techniques and traditional market research, against theoretical and empirical evidence that differences...

...Raguragavan Ganeshasundaram; Nadine Henley Purpose Proceeding from the widely accepted but relatively untested premise that the gathering of intelligence via market research is central to business success, this paper reports a study investigating the extent to which the type of research carried...

... with specific regard to the importance of price in each in the consumer decision‐making processes, a hitherto overlooked issue in marketing research. We proceed as follows: first the relevant literature concerning price as a marketing mix variable in online environments is reviewed briefly, and specifically...

... and communicate knowledge more effectively. © Emerald Group Publishing Limited 2004 Market research Research Business environment The academic marketer's reaction on reading McKenzie et al.'s (2002) research – suggesting that few practitioners have even heard of our journals, let...

..., and that the allied explication of research rigour will likewise enhance the efficacy of research in marketing. © Emerald Group Publishing Limited 2004 Market research Research Marketing information Business environment Falling trade barriers worldwide, the global convergence of media...

...Alan Wilson; Nial Laskey This paper examines how online market research is utilised within UK market research agencies and what opportunities or problems this new research tool is giving the market research industry. The research involved sending 120 postal questionnaires to UK based market...

... acknowledged or addressed by marketing academics or practitioners. The lack of research on ethnicity in Britain also makes it difficult for marketing researchers to co-operate with potential European partners who have research interests in this area, or to take advantage of pan-European funding opportunities...

... of our findings for panel selection in proprietary marketing research settings. The presence of coverage error was clearly evident in most early research using the Internet. At that time, online survey respondents possessed age, gender and income biases compared to the population at large. For example...

...Ashok Ranchhod; Fan Zhou The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line...

...Clive Nancarrow; Andy Barker; Len Tiu Wright Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitment...

...Naresh K. Malhotra; Mark Peterson Given the focus of the special issue, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include a redefinition...

... they are starting‐up. The research found that very few potential owner‐managers adopted an approach involving the formulation of business plans and formal market research. Also little use was made of networks. Instead, most owner‐managers utilised informally absorbed information obtained through previous experience...

... making. In this paper, the authors argue that there are 12 issues that need addressing in order to ensure that the information needs of marketers are being satisfied. © MCB UP Limited 1999 Information management Intuition Marketing research Market intelligence Market research Problem...

.... Schools located in prosperous areas were far more proactive in their approaches to sponsorship and employed headteachers with more positive attitudes towards marketing and sponsorship than schools in poorer neighbourhoods. © MCB UP Limited 1999 Children Management styles Market research...

... are more likely to react to health‐warning campaigns or would tend to buy the “healthier”, lower‐tar cigarettes. © MCB UP Limited 1998 Market research Market segmentation United Kingdom The picture changes for younger males 25‐44 in SEG1 (Table V). Scorpios still drink most...