... Publishing Limited 2016 Personality Advertising Consumers Market segmentation Advertising effectiveness Industry practitioners use various forms of communication to advertise their products. These advertised products often make use of messages that can persuade, inform or remind individuals...

... market segments in three countries (China, Germany, and Turkey) based on several “green” attitude and behavior variables. Design/methodology/approach – A survey was administered in three countries, yielding a total of 1,415 valid survey responses. Findings – Four clusters, ranging from...

... marketing Market segmentation Environment In the past few decades, the focus of research relating to consumer and environment has shifted from energy conservation in 1970s (Koenig, 1975) to emergence of green marketing in early 1980s. Even green marketing has passed through several ups and downs...

... © Emerald Group Publishing Limited 2013 Niche marketing Segmentation Marketing strategy Market segmentation Niche marketing is a popular concept among academics and practitioners and is commonly accepted as an important tool in the marketer's toolbox today. Indeed, niche...

... the construct of “mall activities” over “motivations”, due to its strength in describing what people actually do during their trip to the mall (Bloch et al., 1994). Israel Consumer behaviour Shopping centres Market segmentation Mall activities Mall attributes Visiting patterns Israeli mall...

...Ian Wilson; Maria Mukhina Purpose This exploratory study attempts to cast some light on the state of market segmentation and the issues faced by practitioners amongst a sample of Russian subsidiaries of Western multinational enterprises (MNEs) operating in fast‐moving consumer goods markets...

...Anthony A. Hines; Art Weinstein Purpose Sound target marketing leads to winning business strategies. While market segmentation is an intriguing academic concept, most B2B practitioners struggle with the design and implementation of such initiatives. This paper aims to illustrate an effective...

... examine if the findings can be replicated using behavioral measures. Practical implications Practitioners that plan to follow a resource‐based approach should consider the distinctive characteristics of the online market segments for an optimal allocation of marketing expenditure. Marketing...

...Arminda do Paço; Mário Raposo Purpose The purpose of this paper is to identify distinct market segments based on several environmental variables. Given the complexity and the range of variables that may determine the characterisation of these groups, as was made evident in the literature review...

... to relevant purchasing motives could facilitate their purchase choice. Originality/value Targeting consumers' preferred urges is an efficient way to stimulate buying intentions. Product consumption Implicit price Consumer behaviour Motivation (psychology) Market segmentation Marketing strategy...

.... the grey cosumer market) is growing in academic and managerial importance. © Emerald Group Publishing Limited 2008 Market segmentation Marketing management Marketing opportunities Malaysia Older consumers Decision making Societies are aging world‐wide as demographic changes...

... donors. It follows that: M. Mostafa can be contacted at: mmm0010@auburn.edu © Emerald Group Publishing Limited 2008 Organ donation Market segmentation Neural nets Modelling Egypt Since, the first kidney transplant operation was performed in 1954 (Cantwell and Clifford, 2000...

... . Dolnicar , S. (2003), “ Using cluster analysis for market segmentation‐typical misconceptions, established methodical weaknesses and some recommendations for improvement ”, Journal of Market Research , Vol. 11 No. 2 , pp. 5 ‐ 12 . Dolnicar , S. (2004), “ Beyond commonsense segmentation...

... and dissemination of information Marketing communications Social marketing Target audience Market segmentation A common strategy employed by businesses in their efforts to project a positive image is to participate in public service activities. They typically advertise and promote this involvement...

... predictors of buying behaviour, which is why they too were incorporated into the design of the study reported here. Product innovation Consumer behaviour Finland Mobile communication systems Market segmentation The purpose of this paper is to investigate the factors characterising consumers...

... be contacted at: jbkkiema@uonbi.ac.ke © Emerald Group Publishing Limited 2007 Geographic Information Systems Marketing planning Market segmentation Distribution management Kenya It is generally agreed that about 80 per cent of all data in current use, in virtually all fields of human...

... to be gained from targeting such market segments. Design/methodology/approach The approach is critical review and analysis of the published literature. Findings This paper finds that, although the benefits of identifying innovative early adopters are not as strong and clear‐cut as is often claimed...

... for further research studies, potentially leading to a fruitful approach to the planning of “cross‐selling” initiatives. Adam Lindgreen can be contacted at: a.lindgreen@hull.ac.uk © Emerald Group Publishing Limited 2007 Regression analysis Market segmentation Financial services...

... to the formulation and implementation of supply‐chain strategy. Research limitations/implications This promising innovation in market segmentation requires further study, and testing in the marketplace. Practical implications The proposed system is a usable aid to decision making. Originality/value...

... in behaviour across the segments identified, providing a basis on which marketing planners might differentiate marketing and communication strategies for particular products market segments. Originality/value The paper illustrates the adaptation of survival analysis methodology, familiar in other...