...Martin Klepek; Daniel Kvíčala Purpose The purpose of this paper is to identify how fashion and cosmetics e-stores compete and grow to help e-commerce managers set the corresponding marketing strategy. It describes the relevance of customer acquisition and retention to market share as the essential...

... research stream showing the effects and performance of heterogeneous firm drivers and resources. Academic research to date has paid a little attention to the interrelationship between market share as a performance metric, dynamic capabilities and product (brand) innovation. The current study bridges...

... efficiency. Also, the domestic producer will benefit from both an increase in market size and market share if all new vehicles have higher fuel efficiency but its market share will decrease if all new vehicles have lower CO₂ emissions. Social implications Although promoting green vehicle...

...Kari Heimonen; Outi Uusitalo Purpose The purpose of this paper is to examine the impacts of advertising expenditure on brands' market shares, utilizing a novel four‐week advertising‐sales data from the highly competitive oligopolistic Finnish beer market in which price competition among...

... respectively. Φ₀, Φ_1,…Φ_p are the coefficients that needs to be determined and E_t is the error at time t. New products Quantitative methods Forecasting Market share Estimating the impact of a new product on other products...

... characteristics of new product forecasting models, types and sources of cannibalization and its relationship with market share. It also presents a general framework for developing a new product forecasting model that incorporates cannibalization effects. Products with similar attributes/functionalities compete...

...Nobuhiko Terui Market‐share analysis focuses on the competitive interrelations between products or brands. Marketing activity may affect the performance of a company's own product and that of its competitors not only within a single time horizon but also over several extended periods. Starting from...

...”. Charities Competitors Market share Resources United Kingdom © MCB UP Limited 2003 Competitor analysis becomes essentially useless in mixed strategy situations. … a randomisation of strategical moves which keep an opponent off balance and unable to predict an organisation’s response...

...Nobuhiko Terui In market share analysis, it is fully recognized that we have often inadmissibly predicted market share, which means that some of predictors take the values outside the range [0, 1] and the total sum of predicted shares is not always one, so‐called “logical inconsistency”. Based...

...Marilyn M. Helms While the strategic planning process of leaders is well understood, firms in lower market share ranks tend to have a planning process of a follower. Instead of trying to influence their environment, they normally copy the strategies of the industry leader or even serve niches...

... the pioneer by adopting a strategy of “imitate and improve”. Competitive strategy Market share New product development Product innovation Time to market Why do these questions arise? The subject of how the market‐share leader achieved that position is a venerable research topic in marketing...

... high and give more”. © MCB UP Limited 1992 Cost control Market share Pricing Competitiveness Brands Quality HOW TO PROFIT FROM PREMIUM-PRICED BRANDS 29 T he benefits of the alternative strategy to price cutting, that of adding values to justify a policy of premium prices. How...

...) to be the outstanding wine and spirit company in the UK. A sound strategy was required to achieve these goals. The historic background of the organisation is given and the strategic position of IDV (UK) in relation to its competitors and market share is described. A review of the state of the market is given...

...Stanley F. Stasch; John L. Ward Empirical research on successful and unsuccessful marketing strategies indicates that smaller‐share firms in established markets have difficulty gaining market share profitability. An empirically based framework of questions to guide the managers of such firms when...