...Martin Klepek; Daniel Kvíčala Purpose The purpose of this paper is to identify how fashion and cosmetics e-stores compete and grow to help e-commerce managers set the corresponding marketing strategy. It describes the relevance of customer acquisition and retention to market share as the essential...

... research stream showing the effects and performance of heterogeneous firm drivers and resources. Academic research to date has paid a little attention to the interrelationship between market share as a performance metric, dynamic capabilities and product (brand) innovation. The current study bridges...

... efficiency. Also, the domestic producer will benefit from both an increase in market size and market share if all new vehicles have higher fuel efficiency but its market share will decrease if all new vehicles have lower CO₂ emissions. Social implications Although promoting green vehicle...

...Kari Heimonen; Outi Uusitalo Purpose The purpose of this paper is to examine the impacts of advertising expenditure on brands' market shares, utilizing a novel four‐week advertising‐sales data from the highly competitive oligopolistic Finnish beer market in which price competition among...

.... Originality/value Effective prediction of cannibalization losses will allow marketing planners to make better‐informed decisions with respect to new product introduction. © Emerald Group Publishing Limited 2005 New products Quantitative methods Forecasting Market share Estimating...

... Product mix Product management Product development Market share According to Marketing Intelligence Service's Productscan Online report, the first two months of 2003 saw an increase in new production introduction of 1,022 percent over 2002. Fillman (1999) reported that less than 6 percent...

...Nobuhiko Terui Market‐share analysis focuses on the competitive interrelations between products or brands. Marketing activity may affect the performance of a company's own product and that of its competitors not only within a single time horizon but also over several extended periods. Starting from...

... Market share Resources United Kingdom In 2002 the UK had approximately 195,000 registered charities, of which about 160,000 were “general charities” (i.e. not educational establishments, housing associations, trade unions, or places of religious worship) actively engaged in fundraising (Charity...

...Nobuhiko Terui In market share analysis, it is fully recognized that we have often inadmissibly predicted market share, which means that some of predictors take the values outside the range [0, 1] and the total sum of predicted shares is not always one, so‐called “logical inconsistency”. Based...

...Marilyn M. Helms While the strategic planning process of leaders is well understood, firms in lower market share ranks tend to have a planning process of a follower. Instead of trying to influence their environment, they normally copy the strategies of the industry leader or even serve niches...

... Press , New York, NY. © MCB UP Limited 1996 Competitive strategy Market share New product development Product innovation Time to market Why do these questions arise? The subject of how the market‐share leader achieved that position is a venerable research topic in marketing...

... high and give more”. © MCB UP Limited 1992 Cost control Market share Pricing Competitiveness Brands Quality HOW TO PROFIT FROM PREMIUM-PRICED BRANDS 29 T he benefits of the alternative strategy to price cutting, that of adding values to justify a policy of premium prices. How...

...) to be the outstanding wine and spirit company in the UK. A sound strategy was required to achieve these goals. The historic background of the organisation is given and the strategic position of IDV (UK) in relation to its competitors and market share is described. A review of the state of the market is given...

...Stanley F. Stasch; John L. Ward Empirical research on successful and unsuccessful marketing strategies indicates that smaller‐share firms in established markets have difficulty gaining market share profitability. An empirically based framework of questions to guide the managers of such firms when...