... familiarity. However, the effect is attenuated for brands with high familiarity. Further, the paper proposes and shows that the effects of timing cues and brand familiarity interactions on purchase intention are explained by temporal distance. Finally, results show that need for cognition moderates...

...Muhammad Mustafa Raziq; Qazi Mohammed Ahmed; Mansoor Ahmad; Saquib Yusaf; Aymen Sajjad; Salman Waheed Purpose The purpose of this paper is to examine the relationship of advertising skepticism and need for cognition with consumers’ attitudes toward brand. There is currently limited understanding...