... are appropriately anonymized and quotes are carefully paraphrased without changing their meanings. Human–robot interaction Consumer robots Online brand communities Non-dyadic human–robot interactions Roomba Netnography Robots are everywhere and in everything, from smart surveillance (e.g. iPatrol...

... of the sustainable development goals (SDGs). Design/methodology/approach The study uses netnography as the qualitative research methodology. Findings The important enablers of responsible consumption behavior are choice editing, design intervention, addressing consumers' environmental identity, brand...

... could have diversified drivers for members engagement (e.g. information, entertainment, personal identity, brand love and so forth) (Vale and Fernandes, 2018). Engagement practices Virtual brand community Twitter Sports marketing Soccer Netnography Soccer is one of the most popular...