.... Design/methodology/approach This was an exploratory study that employed a qualitative research design. Interviews with 24 individuals from 15 organisations in New Zealand that are involved with the writing of sustainability reports were conducted. In addition documents were analysed from a number...

... is carried out in a unique context of New Zealand which is a melting pot of cultures from around the globe. This study presents empirical support to show that ethical, philanthropic and legal beliefs influence support intention and purchase behaviour for the sample of consumers in the context of New Zealand...

...David Crick; Val Lindsay Purpose – The purpose of this paper is to report on service and service-intensive New Zealand-based internationalising firms in respect of their managers’ perceptions towards the usefulness of government assistance. Design/methodology/approach – Interviews were...

...Nicolette LeCren; Lucie K. Ozanne Purpose This research aims to present an exploratory study of the consequences of environmental marketing strategies in New Zealand organisations. In general, empirical research on the impact of environmental practices on organisational outcomes is limited...

...Michel Rod; Nicholas J. Ashill; Jinyi Shao; Janet Carruthers Purpose The purpose of this paper is to examine the relationships among three dimensions of service quality that influence overall internet banking service quality and its subsequent effect on customer satisfaction in a New Zealand...

... intercept survey from 205 shoppers in a New Zealand city across a range of demographics. Factor analysis measured their perceptions of factory outlets and TDS with respect to a number of variables, and one‐way ANOVA and t‐tests were used to investigate the nature and significance of the observed...

...Nicholas J. Ashill; Ugur Yavas Purpose Examines the similarities and differences in the dimensionality of advertising attitudes between Turkish and New Zealand consumers. Design/methodology/approach Survey data, collected by questionnaire from 303 respondents in Turkey and 189 respondents...

... to strategic marketing and examined their effects on business performance (e.g. Narver and Slater, 1990). It is therefore with these trends in mind that this research aims to examine the strategic marketing activities of higher and lower performing groups of New Zealand companies in order to: test...

...Philip James Kitchen; Lynne Eagle Looks at the globalization of communications in New Zealand, in the compelling and e‐volutionary global marketplace. Explores the impact of environmental issues on marketing communications. Managers must reach out to and communicate with customers, consumers...

... in the literature. Reports on an experiment which studies the effects of ad zipping and repetition. Shows how these variables operate in an independent fashion for a New Zealand sample. These findings provide new insight for advertising strategists and also support previous empirical research. Discusses how zipped...

...Art Thomas; Jenny Darroch; Wendy Galvin Steeped in tradition, the New Zealand Law Society began removing restrictions on marketing law firms about 12 years ago, with virtually all restrictions dismantled by 1994. As a result, legal firms are now free to use a variety of marketing tools, although...

... practices, service measurement practices and service maintaining practices) adopted by service firms in New Zealand as a means to promote a sustainable and superior quality of service. Also considered in this research is the impact of a number of independent variables, in particular, number of years...

... with China. Presents results from a survey of New Zealand organisations trading with China. Top‐ranking issues reveal a micro‐business focus (e.g. negotiation strategy, business etiquette). Low‐ranking issues include the need to understand advertising in China, and to have an intensive knowledge...

...Sam Fullerton; David Taylor; B.C. Gosh Recent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore to their US counterparts. A sample of 373 students...

... in a number of countries. Compares the marketing effectiveness of better‐performing companies in Australia, New Zealand and Singapore, based on an extension of recent studies in these countries. The comparison indicates some significant differences in aspects of marketing between the better performers...