... relevant authors, articles, journals, and knowledge structures. It identifies six primary research themes and four major clusters using the thematic map and bibliographic coupling. Marketing and PA, New Product Development (NPD) and PA, Product Innovation and PA, and New product speed and PA are the main...

...Daniel Robey; Karl Hellman; Isabelle Monlouis; Kenneth Nations; Wesley J. Johnston Purpose The purpose of this paper is to study two aspects of new product development (NPD) success – the impact of learning and the impact of structure – are studied. Design/methodology/approach A multiple case...

... development and customer relationship management). Associate Professor Karin Tollin can be contacted at: kt.marktg@cbs.dk © Emerald Group Publishing Limited 2015 New product development Strategic marketing Marketing management Strategy Based on the discussion above and the referred...

... that are not perceived adequate by customers. Such improvements would facilitate the adoption of new technology. © Emerald Group Publishing Limited 2014 Consumer behaviour New product development New technology Marketing channels According to the Cellular Operators Association of India Indian...

... management New product development Brand awareness Marketing management Marketing research Measuring instruments Homburg et al. (2005) have demonstrated that consumer attitudes toward products can change after interaction with those products. The trading of stocks and products in a PM...

... New product development Marketing intelligence Developing and launching a continuous stream of new products is an important determinant of sustained company performance (Ernst et al., 2010b ; Zheng Zhou et al., 2005), and a firm's new product development (NPD) capability...

...Raffaele Filieri Purpose The ever changing needs of customers require companies to speed up the new product development process. Thus, the web and social media enable companies to interact and to share knowledge with customers, and to cocreate new products with them. The purpose of this study...

...Matti Haverila; Nick Ashill Purpose The purpose of this paper is to investigate how managers in technology‐intensive companies conceptualize and perceive “intelligence” variables in successful and unsuccessful new product development (NPD) projects, and explore the role that intelligence variables...

... product development The R&D/marketing interface and its role in the new product development (NPD) process have been extensively studied during the past 20 years. Researchers have examined the underlying reasons for the success or failure of NPD projects and the effect of R&D‐marketing...

... not been empirically studied in the literature, thus in this paper, an endeavour is made to study and analyze such issues. © MCB UP Limited 1998 Divisionalized companies Financial risk Incentives New product development Project management Strategic planning This paper examines...

... New product development “Customers do not want more choice; they want exactly what they want, where, when, and how they want it” (Pine et al., 1995). Consumer confusion is topical because: consumers are provided with an ever‐increasing amount of information; in the last ten...

.... Kerin , R.A. , Harvey M.G. and Rothe , J.T. (1978 , “ Cannibalism and new product development ”, Business Horizons , October , pp. 25 ‐ 31 . Luce , R.D. (1959 , Individual Choice Behaviour , John Wiley & Sons, New York , NY. Mason , C.H. and Milne , G.R...

... is that extension decisions are more about brand development than new product development. © MCB UP Limited 1996 Brand equity Brand extensions Brand management Line extensions New product development Launching brand and line extensions has become a popular growth strategy, particularly...

... Press , New York, NY. © MCB UP Limited 1996 Competitive strategy Market share New product development Product innovation Time to market Why do these questions arise? The subject of how the market‐share leader achieved that position is a venerable research topic in marketing...

...Nigel Coates; Harry Robinson Studies the methods used to ensure that new product development in an industrial and technical environment is market led. Begins with the customer active paradigm of Eric Von Hippel, and then develops a proactive approach to new product development. Reports on a three...

.... © MCB UP Limited 1995 Case studies Marketing concepts New product development This article is a case study, but with a major difference from most marketing case studies. It traces what is now almost a 15‐year history of a single family of related products – here called the“CompuAd...

... Limited 1994 Entrepreneurs Innovation National cultures New product development Organizational structure Productivity Small firms Success Entrepreneurship, innovation and new ventures provide the fuel for the engine of the modern economy. The importance of these three elements...

... 1994 Competitive advantage High technology Innovation International marketing Marketing management New product development Strategic planning The challenge to marketing management of high technology results from the need to work co‐operatively, at least to some degree...

... Innovation Japan Myths National cultures New product development Success USA High schools are so oriented towards college entrance exams that almost all independent thinking and personal discovery comes to a halt. To learn the voluminous amounts of assigned curriculum, the norm is rote...

..., important changes both in the nature of consumer demand for new products and the means available to firms to serve that demand have made new product development the central arena of competition in a growing number of product markets (Clark and Fujimoto, 1991). On the demand side, these new dynamic markets...