... users, based on the perceived value/credibility of the posted content. The study explores how these factors affect the level of consumer engagement depending on the type of relationship formed. Design/methodology/approach The research involved conducting three quantitative experimental studies...

... 20 08 2024 01 11 2024 29 12 2024 11 02 2025 22 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Fitness apps User loyalty Gamification Consumer choice Perceived value The fitness app industry has...

...Matilda Adams; Ernest Yaw Tweneboah-Koduah; Stephen Mahama Braimah; Raphael Odoom Purpose The purpose of this paper is to examine the influence of urban homeowners’ green perceived values (i.e. green functional, emotional, ecological and aesthetic values) on their greening behavioural intention...

... exchange theory Perceived value Brand reputation Consumer incentives Choice-based conjoint analysis The relationship between consumers and service providers is often determined by the nature of the contractual arrangements between the two parties. This is particularly relevant when a service...

...Costinel Dobre; Anca-Maria Milovan; Gheorghe Preda; Remus Naghi Purpose This study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps perceived value dimensions on continuance...

.../methodology/approach The conceptual model was tested using a nationwide survey from 430 Australian customers of Uber, using structural equation modeling. Findings Results show that customer participation (CP) and innovativeness positively influence perceived value. Satisfaction is positively influenced...

... that specifies the effect of customer engagement in sales promotion on purchase intention, through its impact on perceived value and customer satisfaction. Design/methodology/approach The model was tested with the PLSc-SEM approach. Findings Engaging customers to store's offers by giving them...

... hypothesizes that relationship quality is a multidimensional construct consisting of trust, satisfaction, commitment and perceived value. Relationship quality is posited to influence word-of-mouth, and this relationship is mediated by the repurchase intention. Loyalty program is expected to moderate...

...Jana Prodanova; Anita Ciunova-Shuleska; Nikolina Palamidovska-Sterjadovska Purpose The purpose of this paper is to model the perceived value and customers’ intention to continue using m-banking services, assuming the existence of multiple consumption values. Specifically, it is proposed...

...Kaushik Mukerjee; Ateeque Shaikh Purpose The purpose of this paper is to examine the direct impact of proactive customer orientation (PCO) and responsive customer orientation (RCO) on word-of-mouth (WoM) and cross-buying (CB). Further, this study tests the mediating role of perceived value (PV...

... communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer...

...Jackie Lai‐Ming Tam Purpose The objectives of this study are twofold: to investigate the impact of service encounter quality dimensions on perceived value, customer satisfaction, and loyalty, and to examine the moderating effect of perceived risk on the relationship of loyalty with perceived value...