... of the product’s aesthetics influences their purchase intention through different dimensions of perceived value drawn from perceptions of the product’s aesthetics, or whether there is a direct relationship from aesthetics to purchase intention. Design/methodology/approach Mixed methods consisting of two focus...

... Perception Prototypical brands Me‐too brands Brand familiarity Extrinsic attributes Perceived quality Perceived risk In most markets, there exists a market leader which because of its competitive advantage, makes it more attractive and advantageous to the majority of consumers (Lowe and Alpert...

... category. According to Insch and McBride (2004) , the criteria for measuring product quality through consumers’ perceptions of country competence should be based on relevant and specific criteria for the particular products that are chosen for investigation. Thailand Consumer behaviour Clothing...

... the consumer perception about Cinthol and to understand the importance of brand identity of a product and the factors influencing it. Design/methodology/approach A descriptive study was conducted in the age group of 21‐55 years to ascertain the perception change in the brand identity of Cinthol, its brand...

... Perception Investments Owing to the reduction of trade barriers between countries, the world is being perceived today as one market (Anholt, 2007a ; Hanna and Rowley, 2008) or as commonly stated, a global village. Therefore, continents, countries and cities compete with one another for as much...

.... This study aims to assist the marketing of cultural attractions by understanding why people do not attend these institutions. In doing so it differs from other studies by focusing on the non‐visitors and exploring their subjective perceptions of the barriers, constraints and inhibitors drawn from previous...

..., an environmental context that stimulates and nurtures a symbiotic relationship between parties and voters, a predominant association of SPPs' critical factors of success with the concept of “perception management”, and the existence of a number of discrepancies regarding the application of classical marketing...

... sales and future repeat business. © Emerald Group Publishing Limited 2006 There are various ways in which a web site may allow consumers to navigate between its web pages. These might typically include: Design Marketing Perception Electronic commerce Internet marketing When...

... vague. This paper reports results of exploratory qualitative research to investigate perceptions of SFA among both salespeople and their customers in the insurance industry in Thailand. Results suggest that customers want technology to be integrated into interpersonal relationships, not to replace them...

... Perception Consumer behaviour The effects of store name towards perceived product quality have also been investigated. The findings showed that favorable brand and store information positively influenced the perceptions of quality, value and intention to buy (Dodds et al., 1991). Monroe...

... depends on the different origins and destinations of the correspondence. The objective of this study is to analyze the case of the ECT and describe the relation between price and delivery time according to the perception of the users. Although the customer perceived value of the various products...