...Saikat Banerjee; Bibek Ray Chaudhuri Purpose – Political parties are continuously interested to gain knowledge about the factors that influence the voter to select political candidate of his/her choice. The purpose of this paper is to examine cumulative impact of sources of associations on voters...

...Linus Osuagwu Purpose The purpose of this paper is to examine political marketing with regard to its different conceptualisations and dimensions, and to suggest cognate areas for empirical research efforts, especially in Sub‐Saharan Africa. Design/methodology/approach Perspectives from...

...Ross Brennan; Stephan C. Henneberg Purpose The purpose of this paper is to investigate the feasibility and usefulness of adapting the concept of “customer value” from commercial marketing for use in the field of political marketing. Design/methodology/approach A literature review of the field...

...Norman Peng; Chris Hackley Purpose This study sets out to make in‐depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and professional agencies...

...Paul R. Baines; Phil Harris; Barbara R. Lewis A marketing planning framework to aid political parties in improving their image and co‐ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long‐term...

...Phil Harris; Andrew Lock; Nicholas O’Shaughnessy Reviews the political advertising literature at the start of the run‐up to the 1997 UK general election and looks at the 1995 Irish Divorce Referendum result and assesses the consequent High Court Appeal case which cast doubt on the possibility...

...Prabhu S. Guptara Recent publications and resources concerning the dramatic changes in European politics, and future business prospects following the introduction of the Single Market in 1992 are discussed. © MCB UP Limited 1990 Europe Politics Single market EUROPEAN BUSINESS REVIEW...