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Keywords: Probability estimate
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Journal Articles
Using spotlight effect to curb counterfeit consumption – an experimental investigation
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (4): 556–574.
Published: 01 June 2015
... social consequences influence counterfeit users’ probability estimate of being detected? What is the psychological mechanism underlying the estimation of this probability? And how does this probability estimate affect counterfeit purchase and usage intentions? Design/methodology/approach...
