...Pappu Kalyan Ram; Neeraj Pandey; Justin Paul Purpose A novel phenomenon in product and service promotions, social coupons facilitate group buying at lower prices, bringing key benefits to customers, merchants and coupon aggregators. This study maps the evolution and innovations in social...

... and a three-field plot to map the intellectual structure of reference price. Findings The content analysis gave seven research clusters: (1) modeling reference price, (2) consumer perceptions of price (un)fairness, (3) price framing, (4) comparative price-based promotion, (5) reference price formulation...

...Leandro Angotti Guissoni; Juan Machado Sanchez; Jonny Mateus Rodrigues Purpose The purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions...

..., product selection and the ways in which they respond to advertisements or sales promotion, Given this, it is reasonable to suppose that there may well be differences between ethnicities in Malaysia in terms of coupon redemption intention. The major cost of coupon usage is the effort and time taken...

... of program promotions. Elements of the model are illustrated with data abstracted from an actual cable television network. The assessment process involves identifying the programs in need of promotion (target programs), as well as determining the extent to which these need to be promoted. The second step...

...Harry A. Harmon Explores equity theory and its implications for the promotion system in a sales organization. Argues that the increasing number of female sales representatives will encourage the promotion of women to sales management positions and increase the perception of inequity by male sales...

... of customers on a wide range of germane issues. Targeting of field sales representatives. Profiling of prospects for direct promotion. Tailoring of offers throughout comprehended life cycles. While TUC was able with the then database to cross‐sell subscribers from one product to a similar field...

...Paul Herbig; John C. Milewicz Examines marketing signals as they are used in business‐to‐business communications. Marketing signals can be implemented in a variety of organizational marketing activities including promotion, pricing,distribution and competitive reactions. Provides observations...

... Accountants Marketing Professions Promotion Strategy MANAGEMENT IN THE PROFESSIONAL PRACTICE by Members of the Editorial Staff, Professional Practice Development Reading through the selection of management abstracts relating to professional practice development some factors shout at you from the roof...