Keywords: Publications
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2011) 29 (1): 22–29.
Published: 08 February 2011
... of his personality. Practical implications In the overheated current climate of academic research and publication, more journals should consider the merits of editorial prerogative as a precursor to formal double‐blind reviewing in the acceptance process. A strong and focused Editor is a prerequisite...
Journal Articles
Marketing Intelligence & Planning (2008) 26 (5): 435–440.
Published: 01 August 2008
... academics rarely addresses implementation issues (Dibb and Simkin, 2003). The contemporary model of marketing scholarship in American and European business schools stresses scholarly research over teaching and dissemination (Mentzer and Schumann, 2006) and hence academic institutions encourage publication...
Journal Articles
Marketing Intelligence & Planning (2008) 26 (2): 131–144.
Published: 28 March 2008
... and the geographical affiliations of authors. Marketing Publications Data collection Research The number of scholarly journals devoted to marketing has increased markedly over recent decades (Baumgartner and Pieters, 2003). An indication of this was provided by Cabell (2006) , who was able...
Journal Articles
Marketing Intelligence & Planning (2008) 26 (1): 7–10.
Published: 08 February 2008
... from other functional areas, strategic and general managers, health professionals, public policy analysts, public sector managers, managers in voluntary and non‐profit organisations, and scholars in all of these fields. What other speculations do I have on the future of MIP? Well, naturally...

or Create an Account

Close Modal
Close Modal