...Megan Thompson; John Stanton Purpose For a predetermined form of business entry, the international market research process for selecting country markets requires the research questions and research process to be tailored to the entry mode. Retail business franchisors researching potential...

... a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach – Solicited as a viewpoint contribution, with permission to think aloud. Findings – Physics, as the archetypal “proper” science, has exerted an undue and malign influence within...

...; the proportion of national versus international research data; the geographical origin of research data; and the geographical affiliations of the authors whose articles are published. Design/methodology/approach A sample of “top” scholarly journals in mainstream marketing is selected on the basis of expert...

...Alan Tapp Purpose This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach Solicited as a viewpoint contribution, with permission to think aloud. Findings Physics...

...Clive R. Boddy Purpose This paper aims to investigate and comment critically on the influence that an observable career requirement for marketing academics, the PhD, has on their teaching, their research, and the much‐debated “gap” between marketing academics and marketing practitioners. Design...

... to disregard anything written in what they regard as the distant past, and, therefore, to fail to see the larger picture. Research limitations/implications Academic researchers in marketing need to look for more basic principles and better rules of thumb, rather than esoteric irrrelevances fit only...

... marketing as an alternative paradigm. To identify fruitful directions for further research. Design/methodology/approach The literature of relationships and relationship marketing was systematically reviewed and thoroughly analysed, and a conceptual framework built from the findings. Findings Three...

... Zealand, this exploratory and preliminary study examines the shopping list being a moderator of purchase behaviour. It confirms previous research into the differences between list and non‐list grocery shoppers and suggests that far more planning occurs amongst all grocery shoppers than might be expected...

...Alan Tapp “Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the light of criticism of the lack...

...Constantine S. Katsikeas; Matthew J. Robson; James M. Hulbert There is concern that academic research in marketing does not sufficiently support firms confronting today's hostile business conditions. This paper offers a perspective on enhancing the relevance and rigour of research in marketing...

...Paul K. McDevitt; Michael H. Small This study assesses the efficacy of using an online panel to represent the views of participants in an annual proprietary multi‐sports event. A mixed mode (online and mail survey) research design was used in an attempt to collect data from the entire client‐base...

...Paul Ankers; Ross Brennan Concern has been expressed by business and marketing scholars that academic research in these fields should be made more relevant to managers. In this paper the focus in on the views of marketing managers concerning the relevance of academic research to them. The empirical...

...Denise G. Jarratt Notes that many authors have supported the value of integrating qualitative and quantitative approaches within a research design to address research questions that aim both to develop or extend theory and test its application. Presents research which explores two alternative...

...Miriam Catterall Notes that, over the past decade, a number of computer programs have been designed to assist researchers in the analysis of qualitative data. Acknowledges that all programs will help to take some of the tedium out of the clerical tasks associated with qualitative data analysis...

...Helen R. Woodruffe Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its neglect of the experiential perspective of consumers as individuals (Belk, 1984; Fennell, 1985). Additionally, alleges that consumer research has been traditionally...

...Andrea Prothero Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently under way in the cosmetics and toiletries industry, examining the impact of environmentalism...

...John Fernie Reviews an article that attempts to assess the scale of pricing errors in supermarkets due to faulty scanning, research revealing a 4.29 per cent error rate. © MCB UP Limited 1993 Pricing Research Scanning Supermarkets INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION...

... alternative approaches and the specific methodological problems encountered when undertaking research work with the elderly. © MCB UP Limited 1993 Elderly Evaluation Older consumers Research Service quality ELDERLY CONSUMERS' EVALUATION OF SERVICE QUALITY 13 SERVQUAL application difficulties...

...Barbara R. Lewis Concerns customer service/quality in service sector organizations. Presents definitions and determinants of service quality together with a review of a number of research projects, completed in the Manchester School of Management, which focus on the measurement of service quality...

...I.G. Smith; A.J. Smith Previous research has shown that, despite the wide usage and perceived validity of the case method in inculcating a broad range of skills, there has been little by way of research evaluating its effectiveness in practice. In addition, a growing number of writers have...