Keywords: Sales management
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Journal Articles
Marketing Intelligence & Planning (2014) 32 (1): 124–138.
Published: 28 January 2014
...-cultural sales training research and developing hypotheses. Design/methodology/approach – A methodology section follows, including measurement instruments, sample and data collection, and validity and reliability measures. The data were collected from sales managers, marketing managers, and sales...
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Marketing Intelligence & Planning (1999) 17 (4): 186–191.
Published: 01 July 1999
..., raising important distribution strategy issues which will be addressed later in this article. Market segmentation High technology Consumer behaviour Marketing management Sales management Information technology The continued rapid growth in the development and diffusion of technological...
Journal Articles
Marketing Intelligence & Planning (1998) 16 (2): 100–106.
Published: 01 April 1998
... of his/her particular orientation. © MCB UP Limited 1998 Customer orientation Marketing communications Salesforce Sales management Sales methods Communication is a transactional process between two or more parties whereby meaning is exchanged through intentional use of symbols...
Journal Articles
Marketing Intelligence & Planning (1997) 15 (1): 28–31.
Published: 01 February 1997
...Harry A. Harmon Explores equity theory and its implications for the promotion system in a sales organization. Argues that the increasing number of female sales representatives will encourage the promotion of women to sales management positions and increase the perception of inequity by male sales...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (1): 13–19.
Published: 01 January 1993
... operate. © MCB UP Limited 1993 Australia Compensation Salesforce Sales management MONEY OR MOTIVATION?: COMPENSATING THE SALESFORCE 13 Seeks to provide some Australian data on the experience of salespeople employed by manufacturing firms. Money or Motivation?: Compensating the Salesforce...
Journal Articles
Marketing Intelligence & Planning (1992) 10 (2): 18–21.
Published: 01 February 1992
... of the Chinese enterprises. Suggests further research directions for the purpose of gaining a deeper understanding of the marketing activities and, in particular, salesforce management of China′s socialist enterprises. © MCB UP Limited 1992 China Sales management Management philosophy Research 1...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (11-12): 34–37.
Published: 01 November 1989
.... The article considers the traditional methods of cost controls and applications of technology by the salesforce. © MCB UP Limited 1989 Salesforce Sales management Computer technology Marketing UNIVERSAL PRODUCT CODES: AN ADJUNCT TO TRADITIONAL SALESFORCE CONTROLS by Ira Teich Long Island...

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