Keywords: Salesforce
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Journal Articles
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1998) 16 (2): 100–106.
Published: 01 April 1998
... of his/her particular orientation. © MCB UP Limited 1998 Customer orientation Marketing communications Salesforce Sales management Sales methods Communication is a transactional process between two or more parties whereby meaning is exchanged through intentional use of symbols...
Journal Articles
Marketing Intelligence & Planning (1997) 15 (6): 258–264.
Published: 01 November 1997
... and information capabilities. Differences among the respondents are based on seniority as well as firm‐level performance. High performance firms and field managers consider team selling to be the most important determinant of salesforce effectiveness. Based on agency theory, SSEs are the principals who have...
Journal Articles
Marketing Intelligence & Planning (1997) 15 (1): 28–31.
Published: 01 February 1997
... managers. Offers several propositions; notes the consequences of perceived inequity; suggests preventive measures; and discusses future research implications. © MCB UP Limited 1997 Equal opportunities Gender Promotion Salesforce Sales management Although the number of female sales...
Journal Articles
Marketing Intelligence & Planning (1993) 11 (1): 13–19.
Published: 01 January 1993
...Janet R. McColl‐Kennedy; Geoffrey C. Kiel; Susan J. Dann Reports a study of the salesforce compensation practices in manufacturing companies which is the first of its kind undertaken in Australia. Australian companies rely heavily on salary as the main form of salesforce compensation, unlike...
Journal Articles
Marketing Intelligence & Planning (1989) 7 (11-12): 34–37.
Published: 01 November 1989
.... The article considers the traditional methods of cost controls and applications of technology by the salesforce. © MCB UP Limited 1989 Salesforce Sales management Computer technology Marketing UNIVERSAL PRODUCT CODES: AN ADJUNCT TO TRADITIONAL SALESFORCE CONTROLS by Ira Teich Long Island...

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