... virtual experience as part of a strategic marketing program. Practical implications The paper shows that strategic use of a simulation that provides an immersive experience, such as the virtual exploration of a tourist destination, as part of an integrated marketing program can deliver tangible...

...Ross Brennan; Lynn Vos; Ross Brennan Purpose The paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students' perceptions of the learning achieved from the use of simulation games...

... that. At the age of twenty he [Shakespeare] went to London. Instinctively he had already become proficient in the habit of simulating that he was someone, so that others would not discover his condition as no one; in London he found the profession for which he was predestined, that of actor who on a stage plays...