... marketing activities are impossible to disentangle from their marketing activities (Hult et al., 2003 ; Wilson and Stokes, 2004 ; Zontanos and Anderson, 2004). © Emerald Group Publishing Limited 2012 Brazil Small enterprises Marketing strategy Market orientation Competitive...

... for radical innovations that represent advancements in knowledge and the consequent development of radically new products and marketing planning processes to open up new market spaces (Chandy et al., 2003 ; Gatignon and Xuereb, 1997 ; Hamel and Prahalad, 1994). Small enterprises Marketing...

... or partial cover for CAM treatments such as osteopathy, chiropractic and acupuncture, but 90 per cent of CAM is purchased privately (Thomas et al., 2001). Consumer behaviour Small enterprises Marketing strategy Alternative medicine United Kingdom United States of America...

... Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Internet use been suggested as a key strategy for success for small, independently owned retailers in rural communities who face an intensely competitive marketplace and the triple jeopardy effect of fewer...

... they hope to achieve? And how do they demonstrate a purported market orientation? Thus, the aim of this exploratory study is to assess the patterns of market orientation within the small business sector. © Emerald Group Publishing Limited 2006 Market orientation Small enterprises...

... of business, and entrusting staff with responsibilities. Furthermore, it was shown that the two key tools used to manage these risky situations were the use of managerial competencies and networking. Small enterprises Owner‐managers Risk management In the literature there is a strong association...