... businesses orienting themselves to the market, particularly in environments characterized by higher levels of market and technological turbulence. Brazil Small enterprises Marketing strategy Market orientation Competitive advantage Small business marketing SME marketing Environmental uncertainty...

... 2012 Small enterprises Marketing management Marketing planning Marketing intelligence Market orientation Entrepreneurship orientation Small business marketing Retailer loyalty card These approaches according to Cambra‐Fierro et al. (2011, p. 446) should be considered...

... at: l.vos@mdx.ac.uk © Emerald Group Publishing Limited 2010 Consumer behaviour Small enterprises Marketing strategy Alternative medicine United Kingdom United States of America Complementary and alternative medicine (CAM) is a phenomenon of growing importance to the worlds...

... customer relationships. Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Leslie Stoel can be contacted at: stoel.1@osu.edu © Emerald Group Publishing Limited 2010 Internet use been suggested as a key strategy for success for small...

...) and Narver and Slater (1990) . © Emerald Group Publishing Limited 2006 Market orientation Small enterprises Qualitative methods United States of America For the main study, face‐to‐face and telephone depth interviews were conducted. Following Blankson and Omar (2002...

... of business, and entrusting staff with responsibilities. Furthermore, it was shown that the two key tools used to manage these risky situations were the use of managerial competencies and networking. © Emerald Group Publishing Limited 2004 Small enterprises Owner‐managers Risk management...