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Keywords: Social commerce
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Journal Articles
Engage to co-create! The drivers of brand co-creation on social commerce
Available to PurchaseSaiyara Nibras, Tjong Andreas Gunawan, Garry Wei-Han Tan, Pei-San Lo, Eugene Cheng-Xi Aw, Keng-Boon Ooi
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (2): 440–460.
Published: 12 March 2024
... the impact of social commerce on the co-creation process of brand value in a social commerce setting. Design/methodology/approach A questionnaire survey was conducted online to gather 300 eligible responses. The data were empirically validated using the partial least squares structural equation modelling...
Journal Articles
What s-commerce implies? Repurchase intention and its antecedents
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (6): 760–776.
Published: 15 October 2019
...Xin-Jean Lim; Jun-Hwa Cheah; David S. Waller; Hiram Ting; Siew Imm Ng Purpose The purpose of this paper is to examine the impact of social commerce (s-commerce) cues (i.e. trust, compatibility, reliability and responsiveness) on repurchase intention in apparel s-commerce along with the mediating...
Journal Articles
Socio-influences of user generated content in emerging markets
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 737–749.
Published: 26 July 2018
...Harish Kumar; Manoj Kumar Singh; M.P. Gupta Purpose The purpose of this paper is to conceptualize the influencing characteristics of user-generated content over perceived structure of social platforms to plan various business practices to improve the social commerce activities especially...
