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Keywords: Spotlight effect
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Journal Articles
Using spotlight effect to curb counterfeit consumption – an experimental investigation
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (4): 556–574.
Published: 01 June 2015
... bias such that they estimate a higher probability of being detected when they judge the outcome of being detected as more severe and this bias is driven by the spotlight effect in that counterfeit users judging the outcome as more severe tend to perceive that others pay more attention...
