... Publishing Limited 2010 Corporate image Stakeholder analysis Decision making Corporate communications Corporate reputation plays a critical role and generates value to organisations as it influences the relationship between different stakeholders, such as employees, consumers and members...

... be contacted at: j.simmons@livjm.ac.uk © Emerald Group Publishing Limited 2009 Brands Stakeholder analysis Corporate social responsibility Marketing strategy Table II incorporates a recent conceptualisation of how different types of consumer satisfaction relate to stages...

...@cbs.curtin.edu.au © Emerald Group Publishing Limited 2009 Advertising media Advertising agencies Stakeholder analysis Consumer behaviour With the proliferation of advertising and new technologies, advertisers and media professionals have been challenged to cut through the clutter to emerge...