Keywords: Strategic Planning
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (8): 1104–1120.
Published: 23 August 2021
... in emerging economies outside of the East-Asian setting. This study attempts to refine the facilitating role of formal strategic planning (FSP) in the relation of business and political ties to financial firm performance. Design/methodology/approach Structural equation modeling and conditional mediation...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (5): 714–728.
Published: 31 July 2009
...Davide Maritan; Roberto Panizzolo Purpose Although important concepts and steps for strategic planning have been identified, there are few practical, systematic and powerful methodologies and tools to support an integrated and well‐managed process. This paper aims at describing in details how...
Journal Articles
Marketing Intelligence & Planning (2007) 25 (3): 241–251.
Published: 15 May 2007
... © Emerald Group Publishing Limited 2007 Thinking Marketing Strategic planning Marketing intelligence Marketing planning Today's marketing practitioners face many challenges: complex global competitive environments; rapidly changing technologies; shorter product life‐cycles...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2006) 24 (5): 432–445.
Published: 01 August 2006
..., economic systems, and the educational background of Chinese managers and consumers. Strategic planning Marketing planning Multinational companies China China has attracted an increasing amount of foreign direct investment since the early 1990s. It is particularly notable...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (7): 659–669.
Published: 01 December 2005
... to competitive success. Originality/value This study broadly confirms the findings and conclusions of previous research in the UK. It has clear value to strategic planning for marketing in Greece itself, but also in general. Although it seems obvious that CI is becoming more and more vital to a firm's...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (2): 155–171.
Published: 01 March 2005
... Strategic planning Marketing planning It is generally agreed that, in a rapidly changing and highly diversified world characterised by strong domestic and global competition, organisations struggle in their quest for survival (Montgomery and Porter, 1991). Political and economic upheavals...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (2): 220–232.
Published: 01 March 2005
... introduces intelligence gatherers and strategic planners in the retail context to an important distinction between general satisfaction and specific loyalty. Customer satisfaction Strategic planning Customer loyalty Marketing intelligence Rhee and Bell (2002) believe that while shoppers often...
Journal Articles
Marketing Intelligence & Planning (2004) 22 (1): 42–58.
Published: 01 January 2004
...Guy W. Mullarkey Any research conducted in the Internet arena will require appropriate and accurate data with which to conduct analysis. This article critically reviews the two currently available Internet data types (site‐centric and user‐centric) for audience analysis and strategic planning...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1997) 15 (6): 273–280.
Published: 01 November 1997
... mix concept for applications in the quantity surveying profession. Quantity surveyors should keep these applications in mind when marketing their professional services. Marketing mix Professional service firms Strategic planning Among other things, a quantity surveyor provides cost advice...
Journal Articles
Marketing Intelligence & Planning (1996) 14 (3): 5–10.
Published: 01 June 1996
... Strategic planning Turnarounds Companies need to generate information as the “life blood of the planning process” (Thomas, 1993, p. 3). In the absence of sound market and competitor information, the successful business strategist is unable to make consistent business decisions (Morris, 1995...
Journal Articles
Marketing Intelligence & Planning (1995) 13 (7): 31–36.
Published: 01 August 1995
...R. Sirpal Examines strategic planning process in relation to a selection of new projects in various divisions of multidivisional companies among different industries in Singapore. Studies and analyses topics such as types of yardstick used by management for selection of such projects,acceptable...
Journal Articles
Marketing Intelligence & Planning (1995) 13 (4): 10–15.
Published: 01 May 1995
... of which would require the structure of the environment to remain unchanged. Based on this expanded knowledge, marketing strategies can be generated in a much more sound way. © MCB UP Limited 1995 Control Customer loyalty Customer satisfaction Direct selling Strategic planning Many...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (11): 16–21.
Published: 01 December 1994
... which mobilize and co‐ordinate the company′s resources to motivate consumers to buy the company′s products and services. © MCB UP Limited 1994 Chief executives Consumers Fast‐moving consumer goods Information Market intelligence Market research Strategic planning In a corps...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (11): 36–40.
Published: 01 December 1994
... to succeed in the Pacific, strategic planning should not be transferred to islanders,but should be carried out by the foreign manager in charge of business policy or operations. For a member of the Pacific Islands′ culture to succeed in Germany the concept of planning must be well understood,workable...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (9): 24–29.
Published: 01 October 1994
...Paul Ruocco; Tony Proctor Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. The Porter forces...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (9): 4–17.
Published: 01 October 1994
.... © MCB UP Limited 1994 Competitive advantage Decision making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As the progressive lowering of trade barriers eases –however fitfully– the flow...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1994) 12 (7): 18–29.
Published: 01 August 1994
... 1994 Decision making Delphi method Economic forecasting Investment Market research Marketing environment South Africa Strategic planning Tourism Against the background of far‐reaching political changes in South Africa over the past three years, windows of substantially...

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