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Keywords: Strategic planning
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Journal Articles
Marketing Intelligence & Planning (2021) 39 (8): 1104–1120.
Published: 23 August 2021
... in emerging economies outside of the East-Asian setting. This study attempts to refine the facilitating role of formal strategic planning (FSP) in the relation of business and political ties to financial firm performance. Design/methodology/approach Structural equation modeling and conditional mediation...
Journal Articles
Marketing Intelligence & Planning (2009) 27 (5): 714–728.
Published: 31 July 2009
...Davide Maritan; Roberto Panizzolo Purpose Although important concepts and steps for strategic planning have been identified, there are few practical, systematic and powerful methodologies and tools to support an integrated and well‐managed process. This paper aims at describing in details how...
Journal Articles
Marketing Intelligence & Planning (2007) 25 (3): 241–251.
Published: 15 May 2007
... or that?” Mark E. Hill can be contacted at: hillm@mail.montclair.edu © Emerald Group Publishing Limited 2007 Thinking Marketing Strategic planning Marketing intelligence Marketing planning Some obstacles to thinking stem from very fundamental tendencies in human nature. Resource...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (2006) 24 (5): 432–445.
Published: 01 August 2006
... per cent of the business. Three years later, it controlled 99 per cent of the shareholding. © Emerald Group Publishing Limited 2006 Strategic planning Marketing planning Multinational companies China In restricted industries, the ownership structure tends to be determined...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (7): 659–669.
Published: 01 December 2005
... to competitive success. Originality/value This study broadly confirms the findings and conclusions of previous research in the UK. It has clear value to strategic planning for marketing in Greece itself, but also in general. Although it seems obvious that CI is becoming more and more vital to a firm's...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (2): 220–232.
Published: 01 March 2005
... Strategic planning Customer loyalty Marketing intelligence Rhee and Bell (2002) believe that while shoppers often patronize many stores, they typically have a primary affiliation to a “main store” that captures the majority of their purchases. Being the first‐choice store is especially important...
Journal Articles
Marketing Intelligence & Planning (2005) 23 (2): 155–171.
Published: 01 March 2005
... areas that are equally important to the organisation but are not explicit in the framework. © Emerald Group Publishing Limited 2005 SWOT analysis Strategic planning Marketing planning It is generally agreed that, in a rapidly changing and highly diversified world characterised...
Journal Articles
Marketing Intelligence & Planning (2004) 22 (1): 42–58.
Published: 01 January 2004
...Guy W. Mullarkey Any research conducted in the Internet arena will require appropriate and accurate data with which to conduct analysis. This article critically reviews the two currently available Internet data types (site‐centric and user‐centric) for audience analysis and strategic planning...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1997) 15 (6): 273–280.
Published: 01 November 1997
... mix concept for applications in the quantity surveying profession. Quantity surveyors should keep these applications in mind when marketing their professional services. Marketing mix Professional service firms Strategic planning Among other things, a quantity surveyor provides cost advice...
Journal Articles
Marketing Intelligence & Planning (1996) 14 (3): 5–10.
Published: 01 June 1996
... of participating managers: Companies Heavy engineering Information Strategic planning Turnarounds Companies need to generate information as the “life blood of the planning process” (Thomas, 1993, p. 3). In the absence of sound market and competitor information, the successful business strategist...
Journal Articles
Marketing Intelligence & Planning (1995) 13 (7): 31–36.
Published: 01 August 1995
...R. Sirpal Examines strategic planning process in relation to a selection of new projects in various divisions of multidivisional companies among different industries in Singapore. Studies and analyses topics such as types of yardstick used by management for selection of such projects,acceptable...
Journal Articles
Marketing Intelligence & Planning (1995) 13 (4): 10–15.
Published: 01 May 1995
... Customer loyalty Customer satisfaction Direct selling Strategic planning Many products in various industries are very homogenous as far as the core of the product is concerned. This process will go on with exceeding speed in the future (e.g. Lyons, 1991 , p. 130). The corresponding strategy...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (11): 16–21.
Published: 01 December 1994
... executives Consumers Fast‐moving consumer goods Information Market intelligence Market research Strategic planning In a corps, a large formation of the army, which might consist of three divisions – 40,000 fighting men and women, the group planning the battle would be the corps commander...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (11): 36–40.
Published: 01 December 1994
... destiny is predetermined and subject to the will of the gods. People conduct their life in the present, but live by their traditions in the past and not in the future. For a German to succeed in the Pacific, strategic planning should not be transferred to islanders,but should be carried out by the foreign...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (9): 24–29.
Published: 01 October 1994
...Paul Ruocco; Tony Proctor Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. The Porter forces...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (9): 4–17.
Published: 01 October 1994
... making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As early as 1969, Fayerweather (1969) described a conceptual model of global sourcing planning involving the dynamic relationships among factories...
Journal Articles
Journal Articles
Marketing Intelligence & Planning (1994) 12 (7): 18–29.
Published: 01 August 1994
... consensus. © MCB UP Limited 1994 Decision making Delphi method Economic forecasting Investment Market research Marketing environment South Africa Strategic planning Tourism Linstone and Simmonds (1977) contend that the key weakness in Delphi has always been that certain...

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