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1-20 of 37
Keywords: Strategic planning
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1104–1120.
Published: 23 August 2021
... in emerging economies outside of the East-Asian setting. This study attempts to refine the facilitating role of formal strategic planning (FSP) in the relation of business and political ties to financial firm performance. Design/methodology/approach Structural equation modeling and conditional mediation...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2009) 27 (5): 714–728.
Published: 31 July 2009
...Davide Maritan; Roberto Panizzolo Purpose Although important concepts and steps for strategic planning have been identified, there are few practical, systematic and powerful methodologies and tools to support an integrated and well‐managed process. This paper aims at describing in details how...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (3): 241–251.
Published: 15 May 2007
... or that?” Mark E. Hill can be contacted at: hillm@mail.montclair.edu © Emerald Group Publishing Limited 2007 Thinking Marketing Strategic planning Marketing intelligence Marketing planning Some obstacles to thinking stem from very fundamental tendencies in human nature. Resource...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (2): 157–174.
Published: 03 April 2007
... Emerald Group Publishing Limited 2007 Strategic planning Corporate strategy Marketing management South Africa The history of organizational orientation has essentially followed four phases (Kotler and Keller, 1996). In times of insufficiency, firms followed a production orientation...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (5): 432–445.
Published: 01 August 2006
... Benckiser first formed a joint venture with a Chinese partner in 1996, owning 49 per cent of the business. Three years later, it controlled 99 per cent of the shareholding. © Emerald Group Publishing Limited 2006 Strategic planning Marketing planning Multinational companies China...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (7): 659–669.
Published: 01 December 2005
... to competitive success. Originality/value This study broadly confirms the findings and conclusions of previous research in the UK. It has clear value to strategic planning for marketing in Greece itself, but also in general. Hannula and Pirttimaki (2003) argue that a competitive edge is gained through...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 220–232.
Published: 01 March 2005
... in their primary store are also able to sustain the shoppers' continued patronage in the face of ongoing inducements from a competitor. Customer satisfaction Strategic planning Customer loyalty Marketing intelligence Rhee and Bell (2002) believe that while shoppers often patronize many stores...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (2): 155–171.
Published: 01 March 2005
... advisors. © Emerald Group Publishing Limited 2005 SWOT analysis Strategic planning Marketing planning Despite their possible merits, these frameworks still suffer from drawbacks since they are focussing only on a few specific variables and ignore many others of equal importance...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (1): 42–58.
Published: 01 January 2004
...Guy W. Mullarkey Any research conducted in the Internet arena will require appropriate and accurate data with which to conduct analysis. This article critically reviews the two currently available Internet data types (site‐centric and user‐centric) for audience analysis and strategic planning...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1998) 16 (4): 268–276.
Published: 01 July 1998
... the link between corporate strategy and parenting advantage for acquisitions, mergers, break‐ups, diversification, etc. Because issues related to actual strategic planning and development process, reward systems, and corresponding risk‐taking attitude among divisional managers in MD organizations have...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (6): 273–280.
Published: 01 November 1997
... mix concept for applications in the quantity surveying profession. Quantity surveyors should keep these applications in mind when marketing their professional services. © MCB UP Limited 1997 Marketing mix Professional service firms Strategic planning Among other things, a quantity...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (3): 5–10.
Published: 01 June 1996
... 1996 Companies Heavy engineering Information Strategic planning Turnarounds Companies need to generate information as the “life blood of the planning process” (Thomas, 1993, p. 3). In the absence of sound market and competitor information, the successful business strategist...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (7): 31–36.
Published: 01 August 1995
...R. Sirpal Examines strategic planning process in relation to a selection of new projects in various divisions of multidivisional companies among different industries in Singapore. Studies and analyses topics such as types of yardstick used by management for selection of such projects,acceptable...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (4): 10–15.
Published: 01 May 1995
...‐economic respects. Control Customer loyalty Customer satisfaction Direct selling Strategic planning Many products in various industries are very homogenous as far as the core of the product is concerned. This process will go on with exceeding speed in the future (e.g. Lyons, 1991 , p. 130...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 16–21.
Published: 01 December 1994
... which mobilize and co‐ordinate the company′s resources to motivate consumers to buy the company′s products and services. Chief executives Consumers Fast‐moving consumer goods Information Market intelligence Market research Strategic planning In a corps, a large formation of the army, which...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (11): 36–40.
Published: 01 December 1994
... understand the Western concept of wanting to be in control of one′s own destiny and hence seek to be able to control nature. © MCB UP Limited 1994 Attitudes Consumer behaviour Cross‐cultural management Germany International marketing National cultures Pacific Rim Strategic planning...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 24–29.
Published: 01 October 1994
...Paul Ruocco; Tony Proctor Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. The Porter forces...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (9): 4–17.
Published: 01 October 1994
... making Global marketing Globalization International sourcing Management information Marketing communications Purchasing Strategic planning As the progressive lowering of trade barriers eases –however fitfully– the flow of goods worldwide, business survival increasingly hinges on a company...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (7): 39–48.
Published: 01 August 1994
...B.C. Ghosh; H.P. Schoch; D.B. Taylor; W.W. Kwan; Teo Sock Kim With increasing emphasis by many companies on gaining competitive advantages, both locally and on a global basis, the significance of marketing as a driving force for business operations and strategic planning has been studied...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (7): 18–29.
Published: 01 August 1994
... research Marketing environment South Africa Strategic planning Tourism Against the background of far‐reaching political changes in South Africa over the past three years, windows of substantially opportunity are opening for the tourism industry there. This is reflected in the many positive...
