... explores the relation between internationalization and the usage of UNGC management model in the design and implementation of successful CSR strategies. By doing so, new insights on CSR management to gain competitive advantage are provided. Design/methodology/approach The present study analyzes impact...

... for theory and practice: confronting the role of the strategist in advertising agencies vs digital strategy and Big Data; contributing to the understanding of the dynamics of AP transitional roles as a starting point for re-examination of the advertising creative process; and calling for more research...

.../methodology/approach This study used the dynamic game theory of incomplete information to understand and encounter the brand counterfeiting issues. The study analyzed the economic relationship of legitimate brand, counterfeiter and consumers using mixed strategy of the dynamic game theory of incomplete...

... development and customer relationship management). Associate Professor Karin Tollin can be contacted at: kt.marktg@cbs.dk © Emerald Group Publishing Limited 2015 New product development Strategic marketing Marketing management Strategy Based on the discussion above and the referred...

... inspired by Holbrook’s article: content strategy; visual fluency and marketing creativity; and wider visions. This paper also examines how discussions about the wider public understanding of marketing can draw inspiration from the narrative framework suggested by Holbrook (2015) and his calculus...

... customers become discouraged at some point of the reclaiming process (Aaker and Day, 1982 ; Voorhees et al., 2006). We could suppose that some companies would not have clear strategies to respond to complaints and then treat these events with similar priority. In this case, the reason...

... for auction, and how other features of auctions interact with consumer behavior in auctions. It then analyses the marketing strategy, pricing and outcomes of an art auction. In the next section, a review is undertaken on previous literature. The data is introduced and an econometric framework used...

... development. © MCB UP Limited 2002 Negotiating Relationship marketing Business‐to‐business marketing Strategy Coupling Personal interaction remains an important element of the customer‐supplier relationship, despite the advent and increasing use of technology to support...

..., and publics ‐‐ who impact markedly on overall market share and profit performance. The corporation plays a significant role in brand marketing and strategic business unit management, especially marketing communications. Whatever a globalized communications strategy means, it potentially spells integration...

...Carl L. Saxby; Kevin R. Parker; Philip S. Nitse; Paul L. Dishman This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational...

...Brooke Dobni; Dawn Dobni; George Luffman The development and reinforcement of context‐specific behaviors support the implementation of marketing strategy. Discusses the limitations of traditional strategy implementation pursuits and then proceeds to report the results of two independent but related...

... and delivery time according to a sample of 1,520 users. Many strategic actions might be adopted as a consequence of the findings of this study. © MCB UP Limited 2001 Value Perception Evaluation Pricing Delivery services Strategy When providing a service, companies must make decisions...

... the retailer tried to satisfy its organizational objectives through the introduction of the system. First presents a review of some approaches to integrating business and IT strategies into an organization, examining the steps an organization should undertake to ensure success. Explores this further through...

... of the marketing planning programme prior to initiation is essential. In most cases, the original brief was to focus on the techniques and three distinct stages of marketing planning: 1. 1the required analyses to develop unbiased and up‐to‐date understanding of markets; 2. 2marketing strategy...

... of an ongoing major research project being undertaken in Bradford Management Centre, empirically analyses the development of environmentally conscious product strategies (ECPS) in the broader framework of strategic environmental marketing. A multi‐case study approach is applied and qualitative methods are used...

... know”. This theme stresses the consistency dimension of service quality and reminds customers that at Holiday Inn there will be no surprises with regard to service quality. Competitive strategy Hospitality industry Quality assurance Quality programmes Service quality strategy...

...Low Sui Pheng; Rajeshwar Sirpal Extracts the fundamental principles of the Thirty‐six Chinese Classical Strategies of War to formulate an appropriate framework for drawing lessons in Western generic business and corporate strategies for the first time. Does not, however, suggest...

... of the more commonly experienced are identified in Table I . © MCB UP Limited 1994 Crisis management Crisis planning Disaster planning Management information Managers Marketing New technology Risk management Strategy Training Audience. Many would agree that customers...

... database can be segmented, allowing the AA quickly to build a picture of the main factors which affect its ability to retain customers. Strategies are then developed which enable the AA to move members from a group which is unlikely to be retained into a group which is more likely to be retained. © MCB...

...Gordon Pearson; Tony Proctor Strategy formulation is a complex process and one which warrants the benefit of mechanisms which can help to simplify situation analysis. Modern‐day thinking takes us into the realms of strategic intent and core competencies as the prime mechanisms for formulating...