... analysis (IPMA) identified key dimensions influencing alcohol purchasing behaviour. Findings The findings revealed that subjective norms and behavioural intentions significantly influence alcohol purchasing behaviour in the context of surrogate advertising on social media. The results suggest...

... and decomposing the self-transcendent values into biospheric and altruistic values. The extended CADM is built on testing the new mediating relationships of five environmental factors, namely altruistic value, biospheric value, personal norms, subjective norms and responsible consumption behaviour (Fang et al...

...Piyush Sharma; Ricky Y. K. Chan; Nebojsa Davcik; Akiko Ueno Purpose This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms...

... to save electricity, but subjective norms and perceived behavioral control have no such effect on intentions but do positively affect the actual electricity saving behavior. Finally, the link between intentions and behavior to save electricity is negatively moderated by espoused individualism...

... are compared in the research. Findings The results indicate that the disclosure of sales compensations is significantly associated with the subjective norms from the official authority and perceived behavioral control (PBC). The results of this study also indicate that, when the disclosure is mandatory...

... visibility and subjective norms) exert on green purchasing intentions are investigated in this study. The paper aims to discuss these issues. Design/methodology/approach – Data were collected through a quantitative online survey of 1,866 participants in Taiwan, and structural equation modeling (SEM...