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Keywords: Sustainable Development Goals
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2021) 39 (4): 613–630.
Published: 14 January 2021
... to Sustainable Development Goals (SDGs). The study’s objective is twofolded. First, the authors want to discover if enterprises doing business in Brazil are contemplating the SDGs in their strategies. Second, the authors want to identify the external and internal factors that motivate them. Design/methodology...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (2): 265–283.
Published: 28 July 2020
...Nitha Palakshappa; Sarah Dodds Purpose This research extends understanding of the role brand co-creation plays in encouraging ethical consumption. The paper addresses sustainable development goal 12 (SDG 12): ensure sustainable consumption and production patterns, exploring how brand co-creation...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (2): 284–299.
Published: 21 July 2020
...Judith Hepner; Jean-Louis Chandon; Damyana Bakardzhieva Purpose Shall luxury firms promote their sustainable development goals (SDGs)? What are the risks and the competitive advantages? Some answers from sustainability-oriented luxury buyers are provided. Design/methodology/approach...
Journal Articles
Marketing Intelligence & Planning (2021) 39 (2): 186–212.
Published: 15 July 2020
...Gabriel Eweje; Aymen Sajjad; Shobod Deba Nath; Kazunori Kobayashi Purpose The purpose of this paper is to critically examine the concept of multi-stakeholder partnerships in relation to the United Nations' sustainable development goals and propose a renewed multi-stakeholder partnerships framework...
Journal Articles
Marketing Intelligence & Planning (2022) 40 (3): 289–309.
Published: 14 July 2020
... of the sustainable development goals (SDGs). Design/methodology/approach The study uses netnography as the qualitative research methodology. Findings The important enablers of responsible consumption behavior are choice editing, design intervention, addressing consumers' environmental identity, brand...
Journal Articles
Marketing Intelligence & Planning (2020) 38 (5): 573–585.
Published: 14 February 2020
...Belen Lopez Purpose This article aims to analyze the Corporate Social Responsibility (CSR) strategy of Spanish MNCs and how the firms integrate the Sustainable Development Goals (SDGs) in their reports and communication messages. Design/methodology/approach The analysis is based on cases...

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