.... Design/methodology/approach The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Findings This article uncovers and fortifies common denominators through time between oriental and occidental business contexts. Practical...

.../methodology/approach – A questionnaire survey was deployed to collect data from the members of Taiwan's Lifestyles of Health and Sustainability (LOHAS) Club, obtaining 425 valid samples which were analyzed with structural equation modeling. Findings – GBP and GBK influence green brand attitudes...

... prominent role in global competition. Branding International branding Emerging markets Global brand essence Fusion ability Taiwan International brands are no longer exclusive to developed‐country manufacturers based in developed economies. The flourishing of emerging‐market international...

...Issue edited by Assistant Editor Michael Harker; Paurav Shukla; Steve Hogan Purpose The case focuses on Martas Precision Slides, a late entrant in the growing furniture fitting market in Taiwan. The company is led by an ambitious and aggressive management team which has helped in achieving...

... in a survey of customers of the insurance industry in Taiwan, using a questionnaire designed on the basis of focus‐group discussions with 30 consumers. Hierarchical regression analysis of data from 367 respondents was used to test two hypotheses. Findings The results show that consumers' perception...

...Norman Peng; Chris Hackley Purpose This study sets out to make in‐depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and professional agencies...