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Keywords: Technostress
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1696–1723.
Published: 13 May 2025
... impacts intimacy and commitment, further influencing consumer engagement. The moderation analysis of technostress reveals its influence on the relationship between social presence value and passion. Research limitations/implications The study enhances understanding of SVAs adoption in terms...
Includes: Supplementary data
