...) and the theory of consumption value (TCV), offering a nuanced view of digital consumer behavior. Design/methodology/approach The study employed a quantitative approach. It analyzed data from 289 participants in the UK and US to explore relationships among perceived values, passion, intimacy, commitment...

...Michela Cesarina Mason; Stephen Oduro; Rana Muhammad Umar; Gioele Zamparo Purpose The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which...