... research. © Emerald Group Publishing Limited 2012 United Kingdom Heritage Artefacts Marketing strategy Heritage marketing Magna Carta Experiential Servicescape Student as producer It is evident that there is a continued and deep interest in all aspects of heritage, viewed...

... Publishing Limited 2012 United Kingdom Automotive industry Small to medium‐sized enterprises Marketing mix Marketing decision making Performance Measurement Measuring marketing effectiveness is notoriously difficult for academics and practitioners alike (Hood, 1969 ; Clark, 2000...

... attitude than weak ethnic identifiers when black models were featured in advertisements for foundation perfumes (Green, 1999). © Emerald Group Publishing Limited 2012 Acculturation African Blacks Ethnicity Indians Strength of ethnic identity Ethnic groups United Kingdom...

... games Action learning Undergraduates United Kingdom Marketing educators have long accepted that they cannot rely solely on didactic methods; the nature of the subject necessitates that, in addition to addressing a body of knowledge through lectures and reading, students must engage in active...

... (4.04) to the issue of teaching large groups which inhibits interactive learning. For example: Ross Brennan can be contacted at: r.brennan@mdx.ac.uk © Emerald Group Publishing Limited 2010 Marketing Universities United Kingdom Curricula E‐learning Academic staff University...

... of their business and management‐related curriculum. © Emerald Group Publishing Limited 2010 Postgraduates Higher education Marketing United Kingdom Curricula Postgraduate marketing education in the UK has changed dramatically in the last decade. Internationalisation and growth in student...

... firm an ability to take calculated risks and in another making decisions only when all pertinent facts are known. Curricula Competences Skills Qualifications United Kingdom Graduates The three aims of UK business and management bachelor degrees are encapsulated within...

... is getting the product as best as we can, rather than the personal relationships between the companies. I mean you want the good relationship, but I'd rather have the product first, and foremost I think (Interviewee 5). Trust Business‐to‐business marketing Construction industry United Kingdom...

... Supermarkets, Relationship marketing Customer loyalty Retailing Germany United Kingdom As loyalty is regarded as a key outcome of RM, it is important to briefly summarise the loyalty literature. It is widely acknowledged that loyalty is made up of two key components: behaviour and attitude (Dick...

... Forests United Kingdom While recognising that there is some confusion in the use of terms applied to the marketing of places (Hanna and Rowley, 2008 ; Kavaratzis, 2005 ; Skinner, 2008 ; Tasci and Kozak, 2006) the term “destination branding” is recognised as that most commonly used in tourism...

... of CAM in the United Kingdom. Since there is no single body that tracks the whole of the sector and therapists are not required to obtain a licence in order to practise, exact figures and values are difficult to establish (Mills and Peacock, 2000). The literature on CAM divides medical services...

... Virtual banking United Kingdom From its debut in 1998 Egg Card has grown into the world's largest pure online bank – a move that is consistent with the comments of John Chambers, CEO Cisco Systems, which has also been endorsed by marketing academics (Doyle, 2002, p. 401) “prosperity in the 21st...

... but a necessity and that increasingly, market factors are considered in the programming and management of arts organisations (Assassi, 2007). © Emerald Group Publishing Limited 2009 Arts Sponsorship Marketing strategy United Kingdom Business sponsorship of the arts in Britain has increased...

... analysis Iran Russia China United Kingdom The paper first reviews the pertinent literature in order to provide further understanding regarding the dimensions of relationship quality, and particularly those used in the primary research process. Second, the research approach and methodology...

... literature exists which examines branding in the online B2B environment. Brand management Online operations Printing industry United Kingdom A brand's positioning is intended to be conveyed through various integrated media, one of which is the internet. Company websites deliver a variety...

... sales service). © Emerald Group Publishing Limited 2008 Hospitality services Marketing strategy Tourism marketing Hotel and catering industry Small to medium‐sized enterprises United Kingdom SME's are a significant proportion (99.9 per cent) of companies in the UK (Department...

..., resources should be spent on improving staff knowledge rather than on other elements of the servicescape. Originality/value No prior empirical research has been found in this area. © Emerald Group Publishing Limited 2008 Consumer behaviour Services Betting shops United Kingdom...

... Gill can be contacted at: Donna.Gill@cbs.curtin.edu.au © Emerald Group Publishing Limited 2007 Imports Suppliers Supplier relations Wines United Kingdom In the international marketing literature, much attention has been paid to the topic of exporting while very little research...

....” Marketing Business support services Ethnic minorities Marketing strategy United Kingdom © Emerald Group Publishing Limited 2007 Lisa Emslie can be contacted at: lisa@george‐street‐research.co.uk Representing 11 per cent of all new firms in the UK, MEBs constitute an important segment...

... Taiwan. The following section will examine research into the effectiveness of election campaigning, against the background of the elections in the UK and Taiwan. Marketing Politics Consultants Communications Taiwan United Kingdom There have been many studies of political...