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Keywords: User loyalty
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (7): 1349–1365.
Published: 11 April 2025
... and performance expectancy are critical drivers of sustained engagement, while effort expectancy and facilitating conditions further strengthen behavioral intention. Personalized content, ease of navigation and gamification elements emerge as significant factors in promoting user loyalty. The study highlights...
