...Saiyara Nibras; Tjong Andreas Gunawan; Garry Wei-Han Tan; Pei-San Lo; Eugene Cheng-Xi Aw; Keng-Boon Ooi Purpose Consumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore...

.../methodology/approach A quantitative approach is adopted in this study, using structural equation modeling to verify the co-creation of brand value for those customers who co-create. Findings A new four-dimensional co-creation behavior concept is supported, highlighting the role of development, feedback...

...-comparative approaches to examine the effects of service quality, value, and customer satisfaction on attitudinal loyalty in a service setting. Design/methodology/approach The study uses the data collected from the survey of 300 customers of two large Indian banks. Findings The results provide partial...

... of the product’s aesthetics influences their purchase intention through different dimensions of perceived value drawn from perceptions of the product’s aesthetics, or whether there is a direct relationship from aesthetics to purchase intention. Design/methodology/approach Mixed methods consisting of two focus...

...Geetika Varshneya; Gopal Das; Arpita Khare Purpose The purpose of this paper is to review the academic literature on the experiential value to appreciate the developments in the area in the last decade; propose a conceptual framework delineating the determinants and outcomes of experiential value...

... to adjust its pricing policy and, in addition to these issues, decided to study the opinion of its customers in the business market segment. Although the perceived value for the companies that use the various services incorporates many attributes, this study focuses on the relation between price...

..., the validity of the interpretation being proposed is “tested”. Concludes that firms need to constantly consider the information that their systems collect for the purpose of attaining this greater efficiency to determine to who else and in what form it would be of value. © MCB UP Limited 1998...