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Keywords: Video games
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (7): 740–756.
Published: 19 October 2012
...Ian Phau; Johan Liang Purpose The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention to download pirated digital video games. Design...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (7): 882–897.
Published: 26 October 2010
... Simulation Video games Action learning Undergraduates United Kingdom Marketing educators have long accepted that they cannot rely solely on didactic methods; the nature of the subject necessitates that, in addition to addressing a body of knowledge through lectures and reading, students must...
