Corporate social responsibility: engaging the community Available to Purchase

Linda Deigh is Senior Lecturer of Marketing in the Business School at the University of Bedfordshire, UK. She is currently completing her PhD and in the past three years has presented her research at various international conferences. Her research interests are in corporate social responsibility in developing and emerging markets, corporate community relations and relationship marketing.

Professor Jillian Farquhar leads the doctoral programme in London Guildhall School of Business. Her research interests include marketing strategy particularly in the marketing of financial services as well as case study research methods. She has authored books, book chapters and papers and has edited a leading bank marketing journal. She is Senior Associate at the Centre for Risk, Banking and Financial Services at the University of Nottingham. Current research interests include branding and case study research methods.

Maria Palazzo has taught at the University of Bedfordshire and is currently working at the University of Salerno. She is Research Fellow of the University of Salerno. Her research focuses on corporate communication, marketing and marketing communication, branding, stakeholder relationship and public relations.

Alfonso Siano is Professor of Marketing and Corporate Communication and Chair of Corporate Communication at the University of Salerno (Italy) where he is Founder and Chair of the Doctoral Programme in Marketing and Communication. He has previously been Researcher and Lecturer in Management at the University of Rome “La Sapienza”. He has published six books, book chapters and articles in Italian and international journals.