Issues

Special Issue: Place Brand Management: Strategic Marketing of Cities, Regions and Nations. Guest Editors: T C Melewar, Charles Dennis, Chiara Mauri

Guest editorial

Charles Dennis; T C Melewar; Chiara Mauri
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The importance of brand architecture in business networks: The case of tourist network contracts in Italy

Selena Aureli; Fabio Forlani
View articletitled, The importance of brand architecture in business networks<span class="subtitle-colon">: </span><span class="subtitle">The case of tourist network contracts in Italy</span>
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Cooperative behaviour and place branding: a longitudinal case study in Italy

Chiara Rinaldi; Alessio Cavicchi
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Pre-event marketing and territorial governance: the case of Monza and Brianza province

Laura Gavinelli; Maria Cristina Morra; Angelo Di Gregorio
View articletitled, Pre-event marketing and territorial governance: the case of Monza and Brianza province
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Challenges in Italian wine routes: managing stakeholder networks

Ilenia Bregoli; Martin Hingley; Giacomo Del Chiappa; Valeria Sodano
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Corporate social responsibility: engaging the community

Linda Deigh; Jillian Farquhar; Maria Palazzo; Alfonso Siano
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A framework of place branding, place image, and place reputation: Antecedents and moderators

Pantea Foroudi; Suraksha Gupta; Philip Kitchen; Mohammad M. Foroudi; Bang Nguyen
View articletitled, A framework of place branding, place image, and place reputation<span class="subtitle-colon">: </span><span class="subtitle">Antecedents and moderators</span>
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