Issues

Book Review

The Future of Society

Hélène Cherrier
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for The Future of Society

Auto‐ethnographic consumer research and creative non‐fiction: Exploring connections and contrasts from a literary perspective

Chris Hackley
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Auto‐ethnographic consumer research and creative non‐fiction<span class="subtitle-colon">: </span><span class="subtitle">Exploring connections and contrasts from a literary perspective</span>

Laddering: how (not) to do things with words

Elin Brandi Sørensen; Søren Askegaard
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Laddering: how (not) to do things with words

Projective techniques in Taiwan and Asia‐Pacific market research

Clive R. Boddy
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Projective techniques in Taiwan and Asia‐Pacific market research

A qualitative exploration of a consumer's value‐based e‐trust building process: A framework development

Kyösti Pennanen; Tarja Tiainen; Harri T. Luomala
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A qualitative exploration of a consumer's value‐based e‐trust building process<span class="subtitle-colon">: </span><span class="subtitle">A framework development</span>

Identification of ambiguity in the case study research typology: what is a unit of analysis?

Niels N. Grünbaum
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Identification of ambiguity in the case study research typology: what is a unit of analysis?

Exploring the determinants of success/failure of the advertising agency‐firm relationship

Abdelfattah Triki; Nejla Redjeb; Istabrak Kamoun
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring the determinants of success/failure of the advertising agency‐firm relationship

Editorial

Editorial

Len Tiu Wright
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Editorial

Internet section

Marketing and social networking

Rehan ul-Haq
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Marketing and social networking

Note from the publisher

Emerald at 40

Rebecca Marsh
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Emerald at 40

Practitioner perspectives

How do I know that they know that I know what they want to know?

Andy Barker
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for How do I know that they know that I know what they want to know?