Issues

Book Review

Consumer Tribes

Paul Henry
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Call for papers

Special Issue on How practice determines method and method determines practice

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Bridging the practitioner‐academic divide

Sheila Keegan; Julie Tinsan; Clive Nancarrow
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Conducting culturally appropriate qualitative market research in the Native American landscape

Rodney Haring
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Consumers' accounts of perceived risk online and the influence of communication sources

Lynda Andrews; Maree V. Boyle
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Jargon as imagining: Barthes' semiotics and excavating subcultural communication

Hélène de Burgh‐Woodman; Jan Brace‐Govan
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CAQDAS: a supplementary tool for qualitative market research

Ruth Rettie; Helen Robinson; Anja Radke; Xiajiao Ye
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An application of Keller's brand equity model in a B2B context

Kerri‐Ann L. Kuhn; Frank Alpert; Nigel K. Ll. Pope
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Fandom affiliation and tribal behaviour: a sports marketing application

Pedro Dionísio; Carmo Leal; Luiz Moutinho
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Editorial

Editorial

Len Tiu Wright
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