Issues

Special Issue: Theory into Practice. Guest Editors: Jim Blythe, Ruth Rettie

Awards for Excellence

Awards for Excellence

View articletitled, Awards for Excellence
Add to Citation Manager for Awards for Excellence

Book Review

Ethnography for Marketers

Philly Desai
View articletitled, Ethnography for Marketers
Add to Citation Manager for Ethnography for Marketers

Composing Qualitative Research

Margaret K. Hogg
View articletitled, Composing Qualitative Research
Add to Citation Manager for Composing Qualitative Research

Articles of faith and mystic matrices: Marketing textbooks and the misrepresentation of reality

Barry Ardley
View articletitled, Articles of faith and mystic matrices<span class="subtitle-colon">: </span><span class="subtitle">Marketing textbooks and the misrepresentation of reality</span>
Open the PDF for Articles of faith and mystic matrices<span class="subtitle-colon">: </span><span class="subtitle">Marketing textbooks and the misrepresentation of reality</span> in another window
Add to Citation Manager for Articles of faith and mystic matrices<span class="subtitle-colon">: </span><span class="subtitle">Marketing textbooks and the misrepresentation of reality</span>

PVRS and advertising exposure: a video ethnographic study

Sarah Pearson; Patrick Barwise
View articletitled, PVRS and advertising exposure: a video ethnographic study
Open the PDF for PVRS and advertising exposure: a video ethnographic study in another window
Add to Citation Manager for PVRS and advertising exposure: a video ethnographic study

Qualis? From theory to practice

Chris Barnham
View articletitled, Qualis? From theory to practice
Open the PDF for Qualis? From theory to practice in another window
Add to Citation Manager for Qualis? From theory to practice

To have and to hold: managing channels in UK high street financial services

Jillian Dawes Farquhar; Tracy Panther; Len Tiu Wright
View articletitled, To have and to hold: managing channels in UK high street financial services
Open the PDF for To have and to hold: managing channels in UK high street financial services in another window
Add to Citation Manager for To have and to hold: managing channels in UK high street financial services

Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction

Thorsten Gruber; Alexander Reppel; Isabelle Szmigin; Roediger Voss
View articletitled, Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction
Open the PDF for Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction in another window
Add to Citation Manager for Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction

Guest editorial

Theory into practice

Jim Blythe; Ruth Rettie
View articletitled, Theory into practice
Add to Citation Manager for Theory into practice

Practitioner perspectives

Conference review: AQR-QRCA Conference, 7-9 May 2008

Sheila Keegan
View articletitled, Conference review: AQR-QRCA Conference, 7-9 May 2008
Add to Citation Manager for Conference review: AQR-QRCA Conference, 7-9 May 2008