Issues

Special Issue: Theory into Practice. Guest Editors: Jim Blythe, Ruth Rettie

Awards for Excellence

Awards for Excellence

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Book Review

Ethnography for Marketers

Philly Desai
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Composing Qualitative Research

Margaret K. Hogg
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Articles of faith and mystic matrices: Marketing textbooks and the misrepresentation of reality

Barry Ardley
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PVRS and advertising exposure: a video ethnographic study

Sarah Pearson; Patrick Barwise
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Qualis? From theory to practice

Chris Barnham
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To have and to hold: managing channels in UK high street financial services

Jillian Dawes Farquhar; Tracy Panther; Len Tiu Wright
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Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction

Thorsten Gruber; Alexander Reppel; Isabelle Szmigin; Roediger Voss
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Guest editorial

Theory into practice

Jim Blythe; Ruth Rettie
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Practitioner perspectives

Conference review: AQR-QRCA Conference, 7-9 May 2008

Sheila Keegan
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