Issues

Book Review

The Sage Handbook of Qualitative Research

Len TiuWright
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Are voters, consumers?: A qualitative exploration of the voter‐consumer analogy in political marketing

Norman Peng; Chris Hackley
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Marketing: philosophy of science and “epistobabble warfare”

Michel Rod
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“Emergent inquiry”: A practitioner's reflections on the development of qualitative research

Sheila Keegan
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Spatial and temporal specificity and transferability: Structuration as the relationship marketing meta‐theory

John Nicholson; Adam Lindgreen; Philip Kitchen
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Qualitative analysis and the construction of causal models

Melvin Prince; Chris Manolis; Susan Tratner
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An exploratory study of Canadian international new venture firms' development in overseas markets

Martine Spence; Dave Crick
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Decision system analysis of advertising agency decisions

WoonBong Na; Roger Marshall; Arch G. Woodside
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Editorial

Editorial

Len Tiu Wright
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