Issues

Special Issue: How practice determines method and method determines practice. Guest Editors: Adam Lindgreen, Martin Hingley

Using triangulation and multiple case studies to advance relationship marketing theory

Constantino Stavros; Kate Westberg
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Marketing activities of companies in the educational software sector

Rosalind Jones; Jennifer Rowley
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Bridging the gap between claimed and actual behaviour: The role of observational research

Sharyn Rundle‐Thiele
View articletitled, Bridging the gap between claimed and actual behaviour<span class="subtitle-colon">: </span><span class="subtitle">The role of observational research</span>
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Research methods for the empirical study of strategic human resource management

Tina Harness
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Longitudinal attitude surveys in consumer research: A case study from the agrifood sector

Keith Walley; Paul Custance; Gaynor Orton; Stephen Parsons; Adam Lindgreen; Martin Hingley
View articletitled, Longitudinal attitude surveys in consumer research<span class="subtitle-colon">: </span><span class="subtitle">A case study from the agrifood sector</span>
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Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates

Jo En Yap; Liliana L. Bove; Michael B. Beverland
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Guest editorial

How practice determines method and method determines practice

Adam Lindgreen; Martin Hingley
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Practitioner perspectives

About the authors

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Practitioner perspectives

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The devil is in the detail: reflexive accounting in qualitative market research

John Branch
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Accounting for practice in commercial qualitative market research

Rosie Campbell
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