Issues

Service marketing control as practice: a case study

Per Skålén
View articletitled, Service marketing control as practice: a case study
Open the PDF for in another window
Add to Citation Manager for Service marketing control as practice: a case study

Cultural analysis of dieting consumers' construction of bodies and identities

Hanna Leipämaa‐Leskinen
View articletitled, Cultural analysis of dieting consumers' construction of bodies and identities
Open the PDF for in another window
Add to Citation Manager for Cultural analysis of dieting consumers' construction of bodies and identities

The power of qualitative research in the era of social media

Alan Branthwaite; Simon Patterson
View articletitled, The power of qualitative research in the era of social media
Open the PDF for in another window
Add to Citation Manager for The power of qualitative research in the era of social media

A qualitative examination of decoupling, recoupling and organizational survival of rural retailers

Vanessa P. Jackson; Leslie Stoel
View articletitled, A qualitative examination of decoupling, recoupling and organizational survival of rural retailers
Open the PDF for in another window
Add to Citation Manager for A qualitative examination of decoupling, recoupling and organizational survival of rural retailers

Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context

Hamida Skandrani; Abdelfattah Triki; Boudour Baratli
View articletitled, Trust in supply chains, meanings, determinants and demonstrations<span class="subtitle-colon">: </span><span class="subtitle">A qualitative study in an emerging market context</span>
Open the PDF for in another window
Add to Citation Manager for Trust in supply chains, meanings, determinants and demonstrations<span class="subtitle-colon">: </span><span class="subtitle">A qualitative study in an emerging market context</span>

How young, technical consumers assess online WOM credibility

Kelley O'Reilly; Sherry Marx
View articletitled, How young, technical consumers assess online WOM credibility
Open the PDF for in another window
Add to Citation Manager for How young, technical consumers assess online WOM credibility

Editorial

Editorial

Len Tiu Wright
View articletitled, Editorial
Add to Citation Manager for Editorial

Practitioner perspectives

Practitioner perspectives

Sheila Keegan
View articletitled, Practitioner perspectives
Add to Citation Manager for Practitioner perspectives