Issues

The Nominal Group Technique: an aid to Brainstorming ideas in research

Clive Boddy
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Why we ignore social networking advertising

Zeljka Hadija; Susan B. Barnes; Neil Hair
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Exploring consumer‐brand relationship quality and identification: Qualitative evidence from cosmetics brands

Erifili Papista; Sergios Dimitriadis
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What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising

Lorelle Frazer; Scott Weaven; Jeff Giddings; Debra Grace
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Evaluating responses to celebrity endorsements using projective techniques

Nisachon Tantiseneepong; Matthew Gorton; John White
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Using qualitative methodologies to understand behaviour change

Liz Logie‐MacIver; Maria Piacentini; Douglas Eadie
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Editorial

Editorial

Len Tiu Wright
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