Issues

Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA

Heather M. Meyer; Richard Mocarski; Natalie R. Holt; Debra A. Hope; Nathan Woodruff
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‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms

Rajagopal; Ananya Rajagopal
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Discursive interactions shaping online brand communities’ social dynamics

Vitor Moura Lima; Luís Alexandre Pessôa
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The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study

Abir Ben Aicha; Rym Bouzaabia
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Experiential research as a methodological framework for studying consumer behaviors in phygital settings

Wided Batat
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