Issues

Special Issue: Re-imagining Marketing in a Post-Pandemic World: Challenges, Strategies, and Solutions. Guest Editors: Saurabh Kumar Dixit, Antonia Correia, Sangeetha Gunasekar

Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions

Saurabh Kumar Dixit; Antonia Correia; Sangeetha Gunasekar
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Guest editorial: Re-imagining marketing in a post-pandemic world: challenges, strategies, and solutions

Modelling of consumer challenges and marketing strategies during crisis

Irna Ishrat; Mohammad Hasan; Ayesha Farooq; Fateh Mohd Khan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Modelling of consumer challenges and marketing strategies during crisis

Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach

Smitha Girija; Devika Rani Sharma; Vaishali Kaushal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach

Typology of e-commerce shoppers: the case of COVID-19

Zahy Ramadan; Maya Farah; Ibrahim Abosag; Alaa Sleiman
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Typology of e-commerce shoppers: the case of COVID-19

Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India

Prashant Raman; Kumar Aashish
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India

The prospect of higher education marketing: adaption, transition or hybridisation?

Bipithalal Balakrishnan Nair; M.R. Dileep; Sandeep K. Walia
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The prospect of higher education marketing: adaption, transition or hybridisation?

Does technology make start-ups resilient amidst COVID-19? A qualitative enquiry

Anubhav Tiwari; Payel Das; Ritesh Kumar Dubey; Tavleen Kaur; Saurabh Kumar Dixit; Santanu Mandal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Does technology make start-ups resilient amidst COVID-19? A qualitative enquiry

Destination branding through social media: juxtaposition of foreign influencer’s narratives and state’s presentation on the event of Pakistan Tourism Summit 2019

Farhad Nazir
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Destination branding through social media: juxtaposition of foreign influencer’s narratives and state’s presentation on the event of Pakistan Tourism Summit 2019

Impact of the pandemic on social media influencer marketing in fashion: a qualitative study

Kent Le; Gokhan Aydin
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Impact of the pandemic on social media influencer marketing in fashion: a qualitative study