Issues

Book reviews

Marketing Research: A Practical Approach For the New Millennium

Ian D. Greig
View articletitled, Marketing Research: A Practical Approach For the New Millennium
Add to Citation Manager for Marketing Research: A Practical Approach For the New Millennium

Marketing Communications

Philip J. Kitchen
View articletitled, Marketing Communications
Add to Citation Manager for Marketing Communications

Dissertations

View articletitled, Dissertations
Add to Citation Manager for Dissertations

Marketing practices of African and Caribbean small businesses in London, UK

Charles Blankson; Ogenyi E. Omar
View articletitled, Marketing practices of African and Caribbean small businesses in London, UK
Open the PDF for Marketing practices of African and Caribbean small businesses in London, UK in another window
Add to Citation Manager for Marketing practices of African and Caribbean small businesses in London, UK

A grounded theory of beer consumption in Australia

Simone Pettigrew
View articletitled, A grounded theory of beer consumption in Australia
Open the PDF for A grounded theory of beer consumption in Australia in another window
Add to Citation Manager for A grounded theory of beer consumption in Australia

The concept mapping approach in marketing: an application in the travel agencies sector

J. Enrique Bigné; Joaquín Aldás‐Manzano; Inés Küster; Natalia Vila
View articletitled, The concept mapping approach in marketing: an application in the travel agencies sector
Open the PDF for The concept mapping approach in marketing: an application in the travel agencies sector in another window
Add to Citation Manager for The concept mapping approach in marketing: an application in the travel agencies sector

Managerial understanding of contemporary industrial marketing issues

Roger Palmer
View articletitled, Managerial understanding of contemporary industrial marketing issues
Open the PDF for Managerial understanding of contemporary industrial marketing issues in another window
Add to Citation Manager for Managerial understanding of contemporary industrial marketing issues

Brand associations: looking through the eye of the beholder

Debra Grace; Aron O’Cass
View articletitled, Brand associations: looking through the eye of the beholder
Open the PDF for Brand associations: looking through the eye of the beholder in another window
Add to Citation Manager for Brand associations: looking through the eye of the beholder

Editorial

Editorial

Len Tiu Wright
View articletitled, Editorial
Add to Citation Manager for Editorial

Internet news

Internet news

Monica Zinchiak
View articletitled, Internet news
Add to Citation Manager for Internet news

Practitioner perspectives

Nature, nurture and inertia: where do qualitative researchers get their ideas from?

Andy Barker
View articletitled, Nature, nurture and inertia: where do qualitative researchers get their ideas from?
Add to Citation Manager for Nature, nurture and inertia: where do qualitative researchers get their ideas from?