Issues

Book reviews and dissertations

Book review

Mark Durkin
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Dissertations

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A qualitative study of the influencing factors on the decision process for acquiring ERP software

Jacques C. Verville; Alannah Halingten
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Integrating the enterprise: the role of a language system for a marketing conception

John Driver; Panos Louvieris
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On‐line qualitative market research: interviewing the world at a fingertip

Norbert Scholl; Sabine Mulders; Rob Drent
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Investigating the power of imagery in marketing communication: evidence‐based techniques

Alan Branthwaite
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Exploring the needs of SMEs for mobile data technologies: the role of qualitative research techniques

Debra Harker; Jeanette Van Akkeren
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Editorial

Editorial

Len Tiu Wright
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Practitioner perspectives

The future of qualitative and marketing research 2002

Clive Nancarrow
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