Issues

Using ethnography in strategic consumer research

Richard Elliott; Nick Jankel‐Elliott
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Identifying and reaching an ethnic market: methodological issues

Guilherme Pires; John Stanton; Bruce Cheek
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A philosophical justification for a realist approach to strategic alliance research

Janine Stiles
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Convergent interviewing to build a theory in under‐researched areas: principles and an example investigation of Internet usage in inter‐firm relationships

Sally Rao; Chad Perry
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A critical incident approach to the examination of customer relationship management in a retail chain: an exploratory study

Amy Wong; Amrik Sohal
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Editorial

Editorial

Len Tiu Wright
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Internet news

The information technology evolution

Julie Abbott
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Literati Club

Awards for Excellence

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Practitioner perspectives

Report on the UK Market Research Conference held at the ICC in March 2003

Clive Nancarrow
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