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Issue
1 March - Volume 7, Issue 1, Pages 9 - 79
1 June - Volume 7, Issue 2, Pages 91 - 159
1 September - Volume 7, Issue 3, Pages 172 - 236
1 December - Volume 7, Issue 4, Pages 243 - 292
Volume 7, Issue 4
1 December 2004
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ISSN
1352-2752
EISSN
1758-7646
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In this Issue
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Enhancing customer service and organizational learning through qualitative research
Peter R.J. Trim
;
Yang‐Im Lee
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Customer and company voices in e‐commerce: a qualitative analysis
Rachel McLean
;
Nigel M. Blackie
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for Customer and company voices in e‐commerce: a qualitative analysis
V2C activity on a local level: qualitative cases – Tampere and Silicon Valley
Hannu Jungman
;
Marko Seppä
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for V2C activity on a local level: qualitative cases – Tampere and Silicon Valley
Qualitative issues in IT and organizational processes in implementing marketing strategies
Ashok Ranchhod
;
Cãlin Gurãu
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A qualitative sense‐making classification of business incubation environments
Paul D. Hannon
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for A qualitative sense‐making classification of business incubation environments
Channel benefits portfolio management in the eBusiness era
Panos Louvieris
;
Harmen Oppewal
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Guest editorial
Guest editorial
Lynn M. Martin
;
Julie Abbott
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Awards for Excellence
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Latest
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“Speculatively exploring” – a relational approach to study liquid modern markets
Resolving the meat paradox: the role of animal-related meanings in the adoption of plant-based diets
Studying complex marketing phenomena: a multi-phase, multi-method qualitative market research framework
The price of belonging: impulse buying in live shopping among low-income youth
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